Weekly Recap: Colorsonic, Cosmetic Tubes, W—New Men’s Care Brand & More

Here's your weekly recap—the most viewed news stories on our site for the week ended June 15, 2024.

L’Oréal is changing at-home hair coloring with a new device—the Colorsonic. The device comes with sustainable cartridges that hold a 1:1 ratio of dye and developer that the device evenly distributes throughout your head. 
 
This week, professional boxer Jake Paul launched a men’s personal care brand—W. The brand has three debut products and plans to launch later this summer. 
 
Kylie Cosmetics expanded its partnership with Ulta and is now offered at Ulta Beauty at Target. Target will offer the brand’s Core Lip collection—11 best-selling lip products. 
 
Amorepacific appointed Giovanni Valentini as the new CEO of its North America Regional Headquarters. Valentini previously served as GM for L’Oréal Luxe and worked for Unilever brands.
 
Noyz is a new fragrance brand that aims to disrupt the fragrance industry with “unfiltered” scents in recyclable packaging.
 
Also, our latest feature on consumer-friendly cosmetic tubes was popular this week. Read what tube manufacturers and suppliers say about the latest trends and innovations. 

See the full list below. 

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. L’Oréal Debuts “First-of-Its-Kind” Hair Innovation—Colorsonic
 
3. Top 10 Haircare Brands in the World—Ranked by Cosmetify

4. Top 10 Most Popular Skincare Products In 2023—Ranked by Landys Chemist
 
5. Top 20 Most Successful Celebrity Beauty Brands of 2023—Ranked by Cosmetify
 
6. New Men’s Personal Care Brand by Jake Paul Debuts in Walmart
 
7. Kylie Cosmetics Launches in Ulta Beauty at Target

8. Ex-L’Oréal and Unilever Exec Appointed CEO of Amorepacific North America
 
9. Noyz Fragrance Bottles Debuts in Recyclable Bottles
 
10. A Rise in Consumer-Friendly Cosmetic Tubes
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!