Cetaphil has launched a new digital campaign, “Made For Phil,” which encourages men to integrate skincare into daily routines. The campaign features two humorous videos—Ceta Six Pack and CetaGrill—which will premiere the week of Father’s Day. 
 
#MadeForPhil addresses every man, embracing the reality that modern masculinity is diverse and varied. Cetaphil seeks to shift the dialogue on male skincare, encouraging men to embrace a skincare routine, rather than keeping it a hidden practice. 
 
Tara Loftis, Global President of Skincare, Galderma, commented, 
 
"There is a palpable surge in men's interest in skincare and we are excited to be a part of it. Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand's natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign."
 
The campaign will include month-long initiatives on Cetaphil’s social media channels, including consumer sweepstakes and partnerships with football rookie Xavier Legette, DJ Walton, and The Real Dads of NY who will share their skincare routines aiming to foster camaraderie among skincare-loving men.
 

 

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