06.21.24
L'Oréal Paris has expanded of its League of Experts, an expert-focused collective comprised of top industry talents designed to contribute to the brand's beauty vision through their various areas of expertise.
New members of the collective include celebrity hair colorist Dimitris Giannetos and board-certified dermatologists Dr. Chris Tomassian and Dr. Luke Maxfield who will each bring their professional knowledge and unique beauty perspective to the brand.
Each artist in the League of Experts, in their unique way, upholds and furthers the brand's values in helping to inspire others to feel beautiful and worth it.
The brand's current League of Experts roster includes Erica Taylor, Allan Avendaño, and Claudia Betancur (bottom row, left to right) serving as always-on experts for Hair Color and Skincare. Collective members attend tentpole brand moments, create educational content designed to empower consumers at every step of their beauty journey, and more to further L’Oréal Paris’ efforts in the beauty industry.
Ali Goldstein, L'Oréal Paris, U.S. Brand President, said,
“We are thrilled to expand our League of Experts into other categories. Each expert will help us further communicate on the superior technology and research behind our products while also helping make red carpet looks attainable in real life. Our goal with the collective is to leverage each person's unique beauty background to further engage and educate our consumers in a relatable way."
Giannetos (top left) is a renowned celebrity hair colorist. He has traveled the world working at fashion shows and is known for his impressive celebrity clientele, for who he has created red-carpet and editorial looks.
Tomassian (top center) has made dermatological concepts accessible and engaging for all ages. He captivates audiences on social media through an entertaining blend of dancing, educational insights, and factual content.
Maxfield (top right) leverages his deep-rooted background and knowledge of medical education and skincare to empower his followers on social media. He's become known for his fun, yet educational, content that helps others achieve healthy skin.
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New members of the collective include celebrity hair colorist Dimitris Giannetos and board-certified dermatologists Dr. Chris Tomassian and Dr. Luke Maxfield who will each bring their professional knowledge and unique beauty perspective to the brand.
Each artist in the League of Experts, in their unique way, upholds and furthers the brand's values in helping to inspire others to feel beautiful and worth it.
The brand's current League of Experts roster includes Erica Taylor, Allan Avendaño, and Claudia Betancur (bottom row, left to right) serving as always-on experts for Hair Color and Skincare. Collective members attend tentpole brand moments, create educational content designed to empower consumers at every step of their beauty journey, and more to further L’Oréal Paris’ efforts in the beauty industry.
Ali Goldstein, L'Oréal Paris, U.S. Brand President, said,
“We are thrilled to expand our League of Experts into other categories. Each expert will help us further communicate on the superior technology and research behind our products while also helping make red carpet looks attainable in real life. Our goal with the collective is to leverage each person's unique beauty background to further engage and educate our consumers in a relatable way."
Giannetos (top left) is a renowned celebrity hair colorist. He has traveled the world working at fashion shows and is known for his impressive celebrity clientele, for who he has created red-carpet and editorial looks.
Tomassian (top center) has made dermatological concepts accessible and engaging for all ages. He captivates audiences on social media through an entertaining blend of dancing, educational insights, and factual content.
Maxfield (top right) leverages his deep-rooted background and knowledge of medical education and skincare to empower his followers on social media. He's become known for his fun, yet educational, content that helps others achieve healthy skin.
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