06.26.24
Keys Soulcare, the holistic beauty and skincare brand founded by Alicia Keys, has partnered with Amazon Alexa for a digital experience. The custom “Keys Soulcare Alexa theme” will offer Echo device customers a fresh and soulful spin on their daily Alexa interactions.
The Keys Soulcare theme is narrated by Alicia Keys who shares positive energy and good vibes through inspiring words, music, and beauty and skincare tips.
Keys said,
“With our new Alexa experience, we’re bringing the philosophy of Keys Soulcare and infusing it into people’s daily lives, helping them to create empowering beauty rituals that nurture their whole selves. There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun – I am filled with gratitude to connect with Alexa users in this special way.”
The interactive Alexa experience leverages familiar technology that is seamlessly integrated into Alexa customers’ daily lives.
After enabling the Keys Soulcare theme, Alexa customers will find personalized inspiration, education, and fun enlightening content including:
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The Keys Soulcare theme is narrated by Alicia Keys who shares positive energy and good vibes through inspiring words, music, and beauty and skincare tips.
Keys said,
“With our new Alexa experience, we’re bringing the philosophy of Keys Soulcare and infusing it into people’s daily lives, helping them to create empowering beauty rituals that nurture their whole selves. There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun – I am filled with gratitude to connect with Alexa users in this special way.”
The interactive Alexa experience leverages familiar technology that is seamlessly integrated into Alexa customers’ daily lives.
After enabling the Keys Soulcare theme, Alexa customers will find personalized inspiration, education, and fun enlightening content including:
- Soulcare Beauty & Skincare Tips: “Alexa, give me a soulcare tip." Get inside tips on how to nourish your skin and nurture your soul from Alicia and her community. Listen to and take in Alicia’s advice on how you can transform daily skincare routines into empowering soulcare rituals.
- Skincare Ritual Finder Quiz: "Alexa, find my skincare ritual." Take a personalized quiz to create a customized soulcare ritual.
- Uplifting Affirmations: "Alexa, give me an affirmation." Saying kind words to yourself is an essential part of Alicia’s soulcare ritual, and why every Keys Soulcare product offering is etched with an affirmation personally written by Alicia. Ask Alexa and receive an affirmation like, “I am good to myself or I embrace change,” to inspire and empower you.
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