06.26.24
In honor of its 10th anniversary, Mielle textured haircare brand collaborated with Actively Black athleisure brand for a limited collection. Mielle also introduced an exclusive "Mielle Pink" Pantone shade.
The Mielle and Actively Black athleisure collection, features the brand's iconic "Mielle Pink" shade. The collection is available from June 26, 2024, to August 2, 2024, ranging from co-branded sweat wicking headbands to a unisex performance hoodie.
Mielle has also partnered with Pantone Color to officially introduce "Mielle Pink" as a Pantone color.
Omar Goff, President of Mielle, said, "Establishing 'Mielle Pink' as a Pantone color is our way of trademarking a shade that has become synonymous with our brand and packaging. This unique color reinforces our brand's identity and market presence."
Monique Rodriguez, CEO and Founder of Mielle, commented,
"Starting a decade ago in my kitchen with a single product, Mielle has grown into the fastest-growing Black-founded, woman-led multicultural hair care brand. As we celebrate our 10th anniversary, we remain committed to innovation, expanding our portfolio, and creating memorable experiences for our community. Our new collaboration with Actively Black and the official launch of 'Mielle Pink' are just the beginning of our exciting journey ahead."
Mielle has additional surprises planned, including an immersive experience at the upcoming Essence Festival of Culture from July 4 to July 7 in New Orleans. Festivalgoers are invited to explore the brand’s in-person activation, celebrating diverse beauty and sisterhood through the brand's history and collections.
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The Mielle and Actively Black athleisure collection, features the brand's iconic "Mielle Pink" shade. The collection is available from June 26, 2024, to August 2, 2024, ranging from co-branded sweat wicking headbands to a unisex performance hoodie.
Mielle has also partnered with Pantone Color to officially introduce "Mielle Pink" as a Pantone color.
Omar Goff, President of Mielle, said, "Establishing 'Mielle Pink' as a Pantone color is our way of trademarking a shade that has become synonymous with our brand and packaging. This unique color reinforces our brand's identity and market presence."
Monique Rodriguez, CEO and Founder of Mielle, commented,
"Starting a decade ago in my kitchen with a single product, Mielle has grown into the fastest-growing Black-founded, woman-led multicultural hair care brand. As we celebrate our 10th anniversary, we remain committed to innovation, expanding our portfolio, and creating memorable experiences for our community. Our new collaboration with Actively Black and the official launch of 'Mielle Pink' are just the beginning of our exciting journey ahead."
Mielle has additional surprises planned, including an immersive experience at the upcoming Essence Festival of Culture from July 4 to July 7 in New Orleans. Festivalgoers are invited to explore the brand’s in-person activation, celebrating diverse beauty and sisterhood through the brand's history and collections.
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