06.27.24
Herbivore Botanicals skincare brand has appointed former Supergoop! Chief Marketing Officer, Britany LeBlanc, as Chief Executive Officer.
As CEO, LeBlanc will help grow Herbivore Botanicals into a prestige skincare brand by expanding its distribution channels with Sephora and Amazon.
Prior to Herbivore Botanicals, LeBlanc worked at Supergoop! for seven years. She first served as Senior Vice President of Marketing in 2017 and was then promoted to Cheif Marketing Officer in 2022.
In a LinkedIn post, LeBlanc commented,
“I am thrilled to share that I have joined Herbivore Botanicals. After admiring the brand for many years, I could not be more excited to lead the team in building the next phase of growth alongside founder Alex.”
Herbivore Botanicals is a “clean” skincare brand based in Seattle and was founded by Julia Wills and Alexander Kummerow in 2011. The brand began as an Etsy shop before landing a retail deal with Sephora.
Kummerow also took a more active role in the brand as Creative Director and brand storyteller.
