06.28.24
Eucerin, a dermatologist-recommended skincare brand owned by Beiersdorf, has partnered with actress and singer-songwriter Mandy Moore to launch its new 'Expect More with Eucerin' campaign.
The campaign will demonstrate how the brand’s multi-benefit products can help to create easy and effective daily routines through a series of short videos and social content.
Erynn Keefe, Vice President of Marketing for U.S. Derma Brands at Beiersdorf, said,
"Our portfolio of products is well-rounded to enable skincare routines that are approachable yet effective. When we heard Mandy [Moore] was a lifelong fan of the brand, the partnership felt like a natural fit. We're excited to see Mandy share her authentic love of Eucerin and give audiences a closer look at why she consistently chooses our products."
The “Expect More with Eucerin” campaign will highlight the brand’s Immersive Hydration Face Collection, Advanced Repair Body Collection, and Sun Tinted Mineral Sunscreen.
Moore said, "I don't want an overly complicated 15-step process—to me, it's about finding the efficacious products that help me look and feel my best. I love Eucerin because their products are versatile with clinically proven formulas that feel great on my skin, so I'm covered head to toe."
Eucerin has also launched a skincare routine finder on its website, which will recommend three to four product regimens that include face, body, and suncare that meet the customers’ skincare goals.
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