07.01.24
Grove Collaborative Holdings, Inc., the world’s first plastic-neutral retailer, a leading sustainable consumer products company and Certified B Corporation, has announced new sustainability goals and an update to its Plastic Free by 2025 commitment.
Grove’s new goal is to avoid 15 million total pounds of single-use plastic waste from entering the environment by 2030 and will maintain its plastic neutrality commitment set in 2020.
The new goal is an update to the company’s Beyond Plastic program and is further supported by the launch of the Beyond Plastic Impact Tracker — a tool that discloses the amount of plastic avoided and recovered in each order to engage customers more directly in the fight towards sustainability against single-use plastic waste.
Jeff Yurcisin, CEO of Grove Collaborative, said,
“We at Grove Collaborative have a bold ambition to transform an industry that has been reliant on single-use plastic by creating and curating products that leverage more sustainable materials and formats to enable our customers to go Beyond Plastic. We are proud to be leading this charge and are recommitting to reduce the use of single-use plastic waste through new goal targets — while continuing to call on other companies to join us.”
The company will follow and implement plastic avoidance and plastic recovery practices. Grove offers products with little to no single-use plastics, leveraging materials with higher recyclability like aluminum, glass, or paper.
Also, for every ounce of plastic sold to customers on Grove’s website and through brick-and-mortar retail partners, the same weight of ocean-bound plastic is recovered from nature through the Company’s ongoing partnership with rePurpose Global.
Yurcisin, added,
“In 2020, we set an ambitious goal to become plastic free by 2025, which pushed our Company to aggressively innovate and collaborate while enabling change in our own business and across the industry. We have learned an incredible amount in these past four years and while we’re extremely proud of the progress we’ve made, collectively we — our partners, our suppliers, and our broader industry — are not there yet. And despite being 18 months away, we know we won’t reach our goal of being 100% plastic free. We are just as committed to being a part of the solution to the plastic problem and are confident our new plastic goals will reignite the urgency for our industry to continue transforming with us.”
Beyond Plastic Impact Tracker
The Impact Tracker is an exclusive tool that provides Grove customers with personalized plastic savings in each order and over the lifetime of their Grove orders since 2020, while also sharing how that contributes to the entire Grove community’s collective impact.
This tool aims to help customers better understand their impact — as well as the impact of the broader Grove community — by shopping with Grove, the company has announced the Beyond Plastic Impact Tracker.
A customer’s plastic savings are calculated by adding the weight of plastic avoided and plastic recovered in each order and cumulatively. This information will be communicated back to the customer on their order confirmation screen and email, through a member homepage widget, and on a core Impact Tracker page.
