07.02.24
Jo Malone London has partnered with Paddington, England’s beloved bear, for a series of limited-edition scented gifts. The collection features a cologne and four limited-edition gift collections scented as Paddington’s favorite snack—Orange Marmalade.
Jo Dancey, Global Brand President, Jo Malone London, said,
"A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline—always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we'd rather share our scent with—or marmalade sandwich, come to that."
Françoise Guyonnet, EVP Kids Brands Studiocanal & CEO The Copyrights Group, commented,
"We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington's favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington's essence so beautifully."
The Paddington Collection
- Orange Marmalade Cologne (100ml)
- A Marvellous Treat: contains English Pear & Freesia Hand Cream (30ml/50ml) in a decorated pouch.
- Marvellous Miniatures Set: includes Orange Marmalade Cologne (30ml), Wood Sage & Sea Salt Body & Hand Wash (100ml), Lime Basil & Mandarin Travel Candle, and English Pear & Freesia Hand Cream (30ml).
- Marvellous Scented Trio: contains Orange Marmalade Cologne (100ml), Wood Sage & Sea Salt Body & Hand Wash (250ml), and Lime Basil & Mandarin Home Candle.
- Marvellous Luxuries Collection: Includes Orange Marmalade Cologne (30ml), Orange Marmalade Cologne (100ml), Wood Sage & Sea Salt Body & Hand Wash (250ml), English Pear & Freesia Body & Hand Lotion (250ml), Lime Basil & Mandarin Home Candle and English Pear & Freesia Diffuser.
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