L'Oréal has signed an agreement with Debut, a leader in biotech beauty. The partners will develop more than a dozen vital, bio-identical ingredients that will replace conventionally sourced ingredients across a number of L'Oréal's beauty and personal care brands.
Photo above: Joshua Britton, Ph.D., Debut's founder and CEO.
As part of the agreement, Debut will create new bio-based ingredients using proprietary advanced biomanufacturing processes which combine fermentation and cell-free technology to replace conventional methods. The new biotech ingredients will be in skin, hair, color cosmetics and fragrance.
Debut's breakthrough biotechnology processes are "green science"—that "unlock a new generation of cosmetic bioactive ingredients and products that combine the best of nature with supply chain transparency, safety, purity, consistency, quality and science-backed data," the company states.
Joshua Britton, Ph.D., is Debut's founder and CEO. He says,
"Creating bio-identical ingredients at scale helps preserve global biodiversity and secure responsible ingredient supply chains—while continuing to prioritize quality and product performance. Debut has unmatched capabilities in biotechnology, formulation and scaling to catalyze this transformative shift in beauty."
Britton adds,
"Our mission is to pioneer the shift to biotechnology. We capture value across the entire supply chain, ensuring that Debut's bio-identical and novel ingredients and products satisfy the huge global market demand for next-generation sustainable beauty. The beauty industry will be transformed, to the lasting benefit of people and planet."
Guive Balooch, Global Managing Director of Augmented Beauty and Open Innovation at L'Oréal Groupe, added that adopting Debut's breakthrough technology will allow L'Oréal to create more sustainable and effective products.
"This long-term agreement with Debut is another example of our commitment to the Open Innovation ecosystem and building the future of beauty by collaborating with best-in-class partners," Balooch says.
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