07.02.24
Montblanc has partnered with American musician, producer, and entrepreneur John Legend to serve as the face of the brand’s fragrance line—Legend.
John Legend is one of today’s most admired recording artists and performers. He has multiple solo albums and awards. He also launched his own personal care line—Loved01, which is available on Amazon Beauty.
Montblanc’s Legend collection was first launched in 2011. The fragrance line includes the original Montblanc Legend Eau de Toilette, Montblanc Legend Eau de Parfum, Montblanc Legend Spirit, Montblanc Legend Red, and the newest Montblanc Legend Blue.
Legend Blue is the newest fragrance to join the collection and features spearmint, lavender, cedarwood, sandalwood, and moss notes.
Vincent Montalescot, Montblanc’s Chief Marketing and Merchandising Officer, said,
“Montblanc Legend and John Legend share much more than a name, they also share attributes that make this relationship particularly meaningful. Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression. As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that move audiences across generations and geographies.”
In a new advertising campaign, Montblanc pays tribute to the exceptional talent of its new ambassador with a focus on Legend’s extraordinary creativity and his quest for inspiration.
The campaign film features Legend stepping into the light, sitting at his piano, and capturing his musical creations in a moment with a Montblanc Meisterstück writing instrument.
The print campaign captures Legend in a series of iconic portraits, thoughtfully looking into the future with determination and inspiration.
Legend, commented,
“I am excited to embark on this exciting chapter with Montblanc Legend. Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation, and creativity, and Legend reflects these values with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend.”
