07.08.24
The new Melbourne Australia Beauty Pavilion will debut at Cosmoprof North America in Las Vegas on July 23-25.
Daniela Ciocan of Access Beauty Insiders is managing—and will be hosting—the Melbourne Australia Beauty Pavilion in partnership with Global Victoria, Australia's governmental agency responsible for promoting trade.
The Melbourne Australia Beauty Pavilion will feature a diverse range of brands, from professional salon haircare to self-tanning skincare products infused with indigenous Australian botanicals—along with trending accessories and vegan cases.
Elizabeth Moffat, Trade Manager of Consumer Goods at Global Victoria, said,
“The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers. We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.”
Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria, commented,
“As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands.”
Brands that will be on display include:
-
Australian Glow: organic self-tanning products
-
Botany Essentials: skin, hair, and professional care products
-
BYS Cosmetics: hypoallergenic makeup
-
Muk Haircare: a range of professional haircare, styling, and electrical tools for professionals
-
ETOILE Collective: cosmetics bags and organizers
-
Booby Tape: the world’s first breast lift tape
The Melbourne Australia Beauty Pavilion will be located in the Skincare, Makeup & Fragrance Hall space #7087 at Cosmoprof North America.
