07.08.24
USA Beauty announced key leadership appointments, furthering its strategic goals for expanding the Premiere Beauty and Cosmoprof North America brands within the USA Beauty portfolio.
Beauty industry veteran Liz Hitchcock has been named VP of Premiere Beauty Shows and Liza Rapay has been appointed VP of Cosmoprof North America.
Hitchcock has over two decades of experience in the B2B and beauty industries. She has extensive knowledge of event leadership, brand expansion, sales management and business development.
As VP of Premiere Beauty Shows, Hitchcock will oversee the development and execution of strategic initiatives aimed at expanding the portfolio’s market presence. She will also play a pivotal role in enhancing the reach of the brand, including the renowned beauty trade shows under the Premiere Beauty umbrella.
Hitchcock commented,
“I am absolutely delighted to join this exceptional Premiere Beauty shows team. As an industry leader, Premiere has consistently set benchmarks for excellence, shaping trends, nurturing talent, and driving growth within the professional beauty industry. I eagerly anticipate collaborating with the beauty community, fostering an environment where businesses can thrive and flourish together.”
Rapay has almost two decades of experience in the beauty industry, She brings valuable knowledge and has cultivated strong relationships between the Cosmoprof North America brand and the industry (including brands, buyers, retailers, and press) during her nearly six-year tenure with the company.
As the Vice President of Cosmoprof North America, she will continue to oversee the strategic direction and expansion of Cosmoprof North America's presence in the North American beauty market.
The successful launch of the Cosmoprof North America Miami earlier this year underscored the brand's vision to tap into a new market space, capturing the attention of beauty buyers across the region and providing an entry point into the Latin America market. The exceptional achievement of the event drew the interest of industry leaders and innovators, establishing new benchmarks for beauty trade shows.
Rapay said,
"Leading Cosmoprof North America events with our valued partners is a great honor and a significant responsibility. I am eager to continue our journey of growth and innovation, ensuring that our events not only meet but exceed the expectations of the beauty industry. With our recent success in Miami and the tremendous momentum heading into our Las Vegas event, we are well-positioned to explore new horizons and create new unparalleled opportunities in the beauty space across North America."
