07.09.24
Strands of Faith, a brand that provides clean, premium products for textured hair, has undergone a major rebrand that emphasizes the company's commitment to nourishing both the hair and soul of its customers.
The rebrand includes a new logo and enhanced packaging to better highlight the company's botanically-powered ingredients such as kukui, babassu, baobab, fenugreek, amla, and hibiscus. The new packaging also includes inspirational messaging on every label.
Ameka Coleman, Founder and CEO of Strands of Faith, commented,
"We are excited to embark on this new chapter. Our rebrand is not just a change in appearance but a renewed commitment to our holistic approach to healthy hair. A woman's hair often impacts her self-esteem and studies show that women with textured hair, among other things, are twice as likely to experience microaggressions in the workplace. Strands of Faith believes all strands should be celebrated. Thus, we want to daily affirm the girls and women (and boys and men) who use our products and remind them that they and their hair are beautiful.”
Coleman developed a proprietary line of products in 2018. She created the formulas using her background in microbiology and clinical research.
Coleman's formulas are designed to moisturize and hydrate textured hair and are free from harmful chemicals such as sulfates, silicones, parabens, mineral oil, phthalates, and paraffin.
Coleman added,
"We've entered our sixth year. It's been a long faith journey, but I am so grateful to be able to offer a more elevated brand experience. I look forward to impacting more individuals worldwide– not just by providing exceptional products, but by adding joy to our customers' lives and inspiring the confidence to find faith within to overcome life's most difficult challenges. Through Strands of Faith, I am blessed to live this mission. This is purpose-filled work."
