07.11.24
In celebration of its 20th anniversary, Meaningful Beauty by Cindy Crawford has reformulated its Youth Activating Melon Serum—Advanced Formula. The new formula features a process designed to effectively deliver active skincare to skin cells.
The Hydrosome H2O technology leverages established science to improve the ability of water to deliver active skincare ingredients to cells more effectively and efficiently.
Laura Lum, Co-President of Meaningful Beauty, said,
“We’re excited to introduce Hydrosome H2O as the latest technology innovation in our hero product. We’re the first in the beauty industry to supercharge our revolutionary serum with this breakthrough technology designed to deliver best-in-class ingredients deeper into the skin for better absorption.”
This technology combines with Meaningful Beauty’s Melon Leaf Stem Cell Technology to visibly plump, firm, and deeply hydrate skin and increase elasticity as it helps protect the skin from environmental aggressors. Other skin benefits include radiance and an overall more youthful look.
Hydrosome Labs President, Bob Jacobs, noted,
“Water has traditionally been a passive ingredient in beauty products. With Hydrosome H2O, water is transformed into a functional ingredient and active delivery system that enhances the ability to deliver ingredients and formulas that provide beauty benefits from wrinkle reduction to increased firmness, elasticity, and hydration.”
Hydrosome H2O’s ultra-fine bubbles have a unique size that allows them to deliver active ingredients to cells more efficiently and effectively. It also offers a higher surface area vs bubbles in regular water, making it more efficient in transporting ingredients.
This serum is created with no added chemicals or consumables, using very little energy to operate. It also allows for a longer shelf life of over two years.
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