07.16.24
Innovative Beauty Group’s (IBG) Brand Incubator, the brand development segment of the global beauty solutions provider, has partnered with value retailer Family Dollar to launch an elevated haircare line.
Crown Hair Society offers a 9-product assortment, featuring a versatile range of shampoos, conditioners, hair treatments, and oils designed to offer a luxury haircare experience at an accessible price point.
Jennifer Raphael, CEO of Innovative Beauty Group North America, said,
“At IBG, we're passionate about developing high-quality, innovative beauty products that are accessible to all. The Crown Hair Society line epitomizes that, ensuring that anyone can indulge in salon-quality products at an attainable price, without compromise. We are excited to see the positive impact these products will have on customers' haircare routines."
The Crown Hair Society line is the second launch in the collaboration between IBG and Family Dollar, following its successful October 2023 Levitate Beauty skincare line introduction.
Steve Biehl, Vice President of Private Brands, commented,
"We are thrilled to team up with IBG to bring the Crown Hair Society line to our customers as this collection embodies our commitment to providing high-quality, affordable products to our shoppers. We are confident our customers will love the luxurious experience these haircare products offer, without the luxury price tag.”
Crown Hair Society Products
- Color Care Shampoo: A shampoo infused with rosemary oil, vitamin E, and protein complex that helps lock in nutrients and restore color-treated hair.
- Color Care Conditioner: A conditioner made with argan oil, aloe vera, and vitamin E that revitalizes hair with ingredients that work together to restore hair’s moisture content, giving it a healthy and vibrant appearance.
- Hydrating Shampoo: Featuring niacinamide, aloe vera, and avocado oil, the shampoo works to leave hair feeling clean and looking shiny.
- Hydrating Conditioner: A hydrating conditioner made with coconut oil, aloe vera, and vitamin E that helps restore moisture and shine to the hair.
- Curl Enhancing Shampoo: A shampoo infused with nourishing argan oil and grape seed oil to enhance the bounce, shine, and manageability of curls.
- Curl Enhancing Conditioner: Enhances curl definition, elasticity, shine, and manageability for bouncy curls. Made with aloe vera, vitamin E, and keratin.
- Anti-Frizz Treatment: Infused with aloe vera, vitamin E, coconut, argan, and jojoba seed oils, the spray treatment tames frizz, adds shine, and promotes smoother, more manageable hair.
- Leave-In Treatment: A weekly leave-in treatment infused with aloe vera and vitamin E that helps to combat frizz and maintain hair health.
- Bonding Oil: An ultra-lightweight, concentrated formula consisting of rosemary oil, argan oil, and vitamin E that effectively restores and moisturizes all hair types.
All products are formulated with high quality and nourishing ingredients, tailored to specific hair types. Each product is vegan, cruelty-free, and paraben-free.
Ranging in price from $5-6 per item, the haircare line will be exclusively available in over 7,500 Family Dollar stores nationwide beginning in July.
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