07.16.24
L’Oréal-owned skincare brand, La Roche-Posay has named Taylor Fritz, the highest-ranking American male professional tennis player, as its newest Sun Safety Advocate.
Fritz, currently ranked #11 by the Association of Tennis Professionals, entered the pro tennis scene at just 18 years old and quickly became the second fastest American ever to reach an ATP Tour Final.
Fritz joins La Roche-Posay’s global lineup of sun safety advocates including Jannik Sinner, Alex de Minaur, Frances Tiafoe, and Madison Keys.
Through the brand's partnership with Fritz, La Roche-Posay hopes to raise awareness of sun protection as a matter of public health.
Rachel Mladjenovic, General Manager, La Roche-Posay USA, said,
"La Roche-Posay's Anthelios Sunscreen range is trusted all over the world for providing safe and effective UVA and UVB protection. We're proud to partner with Taylor Fritz to expand the reach of our sun safety mission even further, which will help encourage millions of fans and athletes worldwide to practice proper sun safety habits."
Fritz will help to educate the public on the importance of wearing a broad spectrum of SPF 30 or higher every day, as well as encouraging fans to visit a dermatologist for an annual skin cancer screening.
Fritz commented,
"Playing a sport that follows the sun year-round makes it so important to have the right sun protection. That is why I'm excited to partner with La Roche-Posay, to know I'm going to always be protected on and off the court no matter where I'm playing. It also means a lot to me that I'll be able to help share the importance of sun protection to defend against skin cancer."
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