07.17.24
Blo Blow Dry Bar has partnered with Bare Minerals in honor of National Clean Beauty Day, which took place on July 15. Blo Blow Dry Bar now uses Bare Minerals as its exclusive retail makeup brand across Blo’s U.S. and Canada locations.
Vanessa Yakobson, CEO of Blo Blow Dry Bar, commented,
"This is an exciting time for our brand with the expected growth that lies ahead, and Bare Minerals is the perfect partnership to add as we continue to evolve our makeup services. We are industry innovators and leaders, and we take that role very seriously which is why we are always looking for additional ways we can roll out the pink carpet to each franchisee and guest that walks in our doors."
Bare Minerals joins an impressive roster of partners, including Color Wow, Coola, Glam Seamless, Kitsch, Olaplex, Patchology, Tweezerman, and Unite.
Blo Blow Dry Bar partners with a carefully curated selection of premium brands that offer a variety of hair products, accessories, and makeup.
Bare Minerals has curated three exclusive looks for Blo Blow Dry Bar that will be added to the other five signature looks that guests or members can purchase.
- Professional & Polished: This is a clean, simple look that can be accomplished “in a matter of minutes.” The eyes are emphasized with mixed textures and a pop of liner, the complexion offers medium coverage with a natural finish, and the lip color is complementary to one's skin tone.
- Glowingly Natural: This exclusive look boasts simple eyes achieved with complementary tones, a fresh complexion that glows with flushed, bronzed cheeks, and a sheer lip color with a dewy finish.
- Make a Statement: In this final exclusive look, the eyes are emphasized with deeper and more colorful tones while the complexion is naturally matte, and the cheeks are sculpted.
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