07.17.24
Method launched a new limited edition body wash collection available exclusively at Target.
The Good Karma collection features six new body washes with one-of-a-kind scents, mantras, and designs.
Based on research from the company’s Unleash Your Inner Shower platform, people view showers as a time to reset, cleanse their minds and bodies, and feel like their best selves.
Method's research showed that 83% of people consider the design and aesthetic of their shower products, and 46% believe the fragrances they use in the shower can improve their mood.
The Good Karma collection was designed for those seeking unique colors and designs to enhance their shower experience by harnessing the color theory of emotions.
Each body wash in the collection is named after uplifting mantras, empowering individuals to set their intentions at any point in their day.
These mantras are symbolized on the bottles through multi-line illustrations.
- Inspired Motivation: This comes in a raspberry pink bottle to promote kindness and honesty. The design has an upward motion to inspire a lift in mood, with a coconut, nectar, and pineapple fragrance.
- Positive Energy: This strawberry, papaya, and guava scent comes in a coal bottle with an ‘L’ shaped design to evoke a feeling of a stable foundation.
- Fresh Affirmations: This comes in a teal bottle for liveliness and tranquility. It comes in a eucalyptus, sage, and spearmint scent.
- Serenity New: This crisp forest and new rain scent comes in a mint green bottle. The fresh and light feeling is reflected in a rainbow-shaped design.
- Quiet Meditation: This comes in a lavender bottle to inspire calm and grace. It comes in a freesia, violet, and lily scent.
- Gratitude Goodness: This mandarin, orange, and lemon scent is meant to inspire happiness and hope and comes in a yellow bottle.
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