07.18.24
Avon has released a new report—the Future of Beauty Report: Skincare Edition—outlining the global emerging skincare trends in 2024. The report also highlighted cultural, economic, and societal shifts affecting women’s current skincare choices.
A study was conducted among 7,000 women across seven different countries.
Overall, the top 5 most common reasons for skincare regimes were:
- To ensure hydrated skin during the cold, winter months.
- For general ongoing health and wellbeing.
- To ensure healthy, SPF-protected skin during the summer months.
- To increase the number of years of healthy, youthful skin.
- As a preventative, anti-aging skin measure.
Katarzyna Lato-Jablonska, Head of Package Engineering at Avon said:
“It’s an essential part of our business strategy to continue trialing sustainable technologies as well as investigating renewable and regenerative ingredients for formula and packaging. One example is a trial of a carbon-negative bioplastic. This material is made by taking carbon from the air and using a biotechnology process to turn it into a compostable bio-plastic material. This not only reduces the carbon footprint of the product but actually takes additional carbon from the air – so it is carbon-negative. We have also created Lifecycle Assessment, a breakthrough tool for measuring the total environmental impact of a product. This measures the entire lifecycle of a product – from water, carbon, waste, and renewability – and enables us to have the data to ensure every product we design is better than the last.”
Globally, 97% of women use skincare to ensure they have hydrated skin and 97% for ongoing health and wellbeing. Anti-aging is still a concern at 92% globally.
The study showed that younger women are more aware of starting good skincare routines early. A quarter (25%) of those over 55 did not start to think about using an anti-aging product until they were in their 40s, while half (50%) of those aged 18-24 said that they were still in their teens when they started to think about using an anti-aging product.
Also, 63% of women prefer a simplified skincare regime using a maximum of three products.
Skincare Dupes
More people are showing an interest in products that replicate big-name and expensive products at an affordable price.
According to the study, Millennials and Gen Z lead the trend, as 64% of UK Gen Zs globally agreed that dupesare a good way to save money. In France, 54% of consumers aged 16-34 said dupes of premium and luxury products provide the same experience as the original.
Sustainable Skincare
Nearly two-thirds (62%) of women said they would be prepared to pay more for a more sustainable skincare product. Women in the Philippines (77%) and South Africa (73%) are at the top of the list for this preference.
When asked for their reasoning, three-quarters of women across the globe (75%) said they believed that by paying more, they were getting a better-quality product, while 37% said that they felt by paying more they were doing something ‘good’ for the planet.
However, almost half (49%) of women who said they wouldn’t pay more felt that brands should take on the cost of producing more sustainable products.
See the full report here.
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