07.18.24
GEKA, a leader in innovative beauty application solutions, has prepared to expand its global footprint with strategic investments across its facilities in Brazil, the USA, and Germany.
These targeted developments aim to enhance production capacity, streamline processes, and bring new technologies to the forefront of the beauty industry.
Oliver Vogel, GEKA CEO, said,
"Our investments in 2024 are a testament to GEKA's commitment to innovation and excellence. By expanding our facilities and enhancing our capabilities, we are positioning GEKA for sustained growth and success in the beauty industry."
Expansions in Brazil
The company has doubled its Brazilian facility to respond to the market potential in Latin America. The expansion will bring warehouse responsibilities in-house, allowing both finished and semi-finished products to be stored at the site.
The new building will increase capacity by 25% with the addition of an assembly line, an injection molding (IM) machine, and an injection blow molding (IBM) machine.
The move into the new building will start in September 2024, with production scheduled to start in January 2025.
Enhancements in the USA
Currently, GEKA’s Elgin, IL facility houses two halls for warehouse and production. Throughout the year, GEKA will optimize the layout to improve material flow and process efficiency.
The reorganization of the global assembly footprint will dramatically boost the site’s production capacity.
The existing filling line will be automated, and quality inspections will be conducted locally by installing a GOM machine. This measuring device will enable precise and efficient quality inspections on-site, speeding up the production process and ensuring that all products meet the standards expected in the beauty industry before leaving the facility.
Two hot foil printing machines for cap and bottle decoration will be introduced to the Elgin site. Technology transfers from GEKA's headquarters will include a silk screen printing machine capable of two-color printing, with a capacity of up to 15 million units per year.
Production of molded mascara brushes and wipers, previously exclusive to the headquarters, will also take place at the Elgin site.
Investments at GEKA’s Bechhofen Headquarters
New decoration machines, including embossing and silk screen machines, will be introduced to the Bechhofen facility. These new machines will allow GEKA to increase the capacity of its beauty application products.
The Bechhofen facility will be equipped with additional IM and IBM machines. To further enhance automated processes and operational efficiency, GEKA will also install three new assembly machines. These machines are designed to handle complex assembly tasks with precision, which will significantly improve the production process.
GEKA will also implement three new packaging robots at the Bechhofen facility. These robots will automate various packaging tasks, ensuring consistency, reducing manual labor, and increasing throughput.
This move towards greater automation will allow GEKA to enhance productivity and effectively scale its operations to meet growing customer demand.
The expansions across GEKA’s three sites aim to bolster GEKA’s long-term strategy and increase its global reach while maintaining strong local support. By increasing production efficiency and capacity, GEKA is prepared to meet growing market demands and continue its leadership in beauty application solutions.
