07.19.24
Divi Scalp & Hair Health, with clean, science-backed products, has expanded upon its partnership with Ulta Beauty and entered over 500 Ulta Beauty at Target stores and online.
Divi Founder Dani Austin, said,
"I am absolutely thrilled to bring Divi to Ulta Beauty at Target. This is a real full circle moment for me – I was inspired to create Divi while shopping in the haircare aisle of Target with my daughter Stella. That seemingly run-of-the-mill Target trip actually inspired me to start my own business, which has grown beyond my wildest imagination. Expanding into Ulta Beauty at Target enables Divi to support so many more individuals on their hair health journeys, and for me, that is a real dream come true."
Divi Scalp and Hair Health was founded in 2021 by Dani Austin after her own hair loss experience. The brand first debuted its Scalp Serum, which sold out in 2 hours and earned the brand almost $40M in revenue in its first year.
Following rapid growth and expansion over the past two years, Divi offers a wide range of breakthrough, scalp-first products, including shampoos and conditioners, to a new record-breaking dry shampoo.
Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, commented,
"Since Divi's retail debut through Ulta Beauty's emerging brand platform, Sparked, we're thrilled to continue to support the brand's growth as they enter this exciting next chapter. Much of Divi's success is rooted in Dani's personal journey with hair loss and her genuine mission to provide effective hair and scalp care solutions for so many individuals – wherever they may be on their haircare journeys. Beyond the products, Dani also uses her platform to advocate for those who are facing similar challenges, fostering a community centered around discussion, feedback and authentic connections. As Divi expands their retail footprint to Ulta Beauty at Target, we're thrilled to introduce even more guests to the brand's holistic hair care solutions."
As Divi enters its next stage of growth, this milestone launch into Ulta Beauty at Target is a true testament to the brand's trajectory and underscores its commitment to expanding its community.
Ulta Beauty at Target Product Assortment
- Scalp Serum- made with copper-tripeptide 1, caffeine, and rosemary.
- Dry Shampoo- A clean formula designed to revive hair between washes without leaving scalp buildup.
- Volumizing Shampoo- Designed to cleanse and balance scalp and hair. Ideal for thin, fine hair, this shampoo helps remove buildup while giving hair a boost of body.
- Volumizing Conditioner- Designed to hydrate, soften and protect hair from damage without weighing it down.
- 3-in-1 Leave-in Conditioner – Detangles, weightlessly hydrates, and protects hair from heat up to 450°F.
