07.23.24
Landing International and The DPS held a rooftop event in Manhattan last week to introduce their new collaboration—a combined mission to champion diversity & inclusivity by pairing more inclusive beauty products with innovative packaging. The DPS called it “a unique opportunity to play a pivotal role in shaping the future of our industry, connect with influential founders, and visionaries.”
An experts’ panel held at the event, focused on the over 1 billion people globally, who report some disability. They said, “The disability community represents the third largest economic power in the world, with a collective purchasing power of $8 - $13 trillion. This underscores the immense impact and potential of inclusivity within the beauty industry. ”
Anna Ishutina, EVP of Global Sales Operations, at The DPS, says, “This partnership combines The DPS's expertise in innovative packaging solutions with Landing International's commitment to inclusivity and diversity in beauty. By combining our strengths, we aim to elevate your brand, create memorable product experiences, and ensure that every voice in beauty is celebrated.”
Together, the two companies will work to: increase accessibility; elevate diverse brands; and strengthen the industry through inclusivity.
Key Features of Accessibility
According to Rare Beauty, key features of accessibility are: Ease of Use (packaging that’s simple to open and close); Secure Grip (finishes that allow for a firm hold); and Comfortable Applicators (designed for precision and ease of use).
Speaking at the panel on Inclusivity & Diversity were (L-R): Sarah Chung Park, CEO, Landing; Esther Bae, Founder, Modified Independent; Ash Kim, Co-Founder, Meloway Makeup; Karin Quissell, Director of Research and Development, Rare Beauty; Anna Ishutina, EVP of Growth, The DPS.
