07.23.24
President of L'Oréal Canada's Consumer Products Division, Stéphane Bérubé, has joined the Aplantex Advisory Board.
Aplantex is a green biotechnology industrial platform that aims to produce the phytochemical ingredients sought by the cosmetics, natural health, agri-food, and pharmaceutical industries. The platform aims to create these ingredients in abundance, locally and in all seasons, in a controlled environment.
Photosynthetic phytoreplicators are the basis of a stable biomass produced in vertical hydroponics using a minimum of water and fed in a loop by a dosage of nutrient solution. The process uses renewable hydroelectric energy, produces no waste, and the plants capture and assimilate up to 40% of their dry weight in carbon from atmospheric C02.
About Stéphane Bérubé
Bérubé has over 25 years of experience in the beauty industry. In joining Aplantex’s Advisory Board, Bérubé hopes to bring the platform’s initiatives into the beauty market.
Bérubé started at P&G before joining L’Oréal, where he has served as Marketing Director and General Manager for the L’Oréal Paris brand in Canada. From 2013 to 2019, he successively held the position of Chief Marketing Officer for Canada and Western Europe. He has held his current role as President of the Consumer Products Division for Canada for the past five years.
L'Oréal has been working for many years to reduce its environmental impact and positively contribute to society. The company is working to improve its value chain: mitigating the impact of climate change, responsible use of water, protecting biodiversity, and good stewardship of resources.
Among other initiatives, L’Oréal uses regenerative practices to obtain its plant-based ingredients, ideally reducing the amount of agricultural land required. L’Oréal also proposes formulations with enhanced biodegradability, for more conscientious water usage.
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