07.23.24
Vegamour, a holistic hair care brand, launched the GRO+ Advanced System. This marks a milestone in the brand's commitment to pioneering advancements in hair health, signifying a new era for Vegamour.
This dermatologist-co-developed collection is designed to address the concern of severe shedding and hair loss.
GRO+ Advanced System collection
- Balancing Shampoo
- Balancing Conditioner
- Hair Serum
- Derma roller
Shelley Diefenbach, Head of Product Marketing at Vegamour, said,
"The majority of women will experience hair loss at some point in their lives which can be incredibly stressful and overwhelming. In working with our Dermatologists, we wanted to create an elevated, plant-based alternative for people experiencing significant hair shedding. Our GRO+ Advanced System is a shower-to-finish ritual, clinically proven to reduce hair loss due to breakage from washing and combing, visibly improve hair density, and nurture the scalp's skin barrier."
The GRO+ Advanced System represents a fusion of cutting-edge technology and powerful plant-based actives. These new plant actives are used to help visually improve density and reduce shedding.
Vegamour's team used AI screening techniques to evaluate thousands of potential plant compounds, identifying the most potent hair-densifying ingredients. This tech-forward approach propels the efficacy of natural hair loss remedies to unprecedented levels, setting a new standard in the industry.
Vegamour Chief Dermatological Advisor Dr. Neera Nathan, who helped to formulate the collection alongside Vegamour Dermatology Expert Advisor Dr. Afton Cobb, said,
"The dermatologist team helped to design the clinical trials to test the formulas and reviewed the ingredients that went into the serum and shampoo. We were also closely involved in developing the derma roller, including the needle length and density, to help optimize results from the serum and system."
Nathan continued,
"The GRO+ Advanced System can be used as an adjunct to conventional medical hair loss therapies or can be an option for those who prefer to use a plant-based, over-the-counter approach. I frequently see patients who are dissatisfied with the currently available topical minoxidil options or who do not wish to take oral medications, and the GRO+ Advanced System is a nice option for those people."
The GRO+ Advanced System underwent a 120-day clinical study of 40 participants, who used the system once daily. According to the study, 93% of participants had a clinically measured improvement in hair density and experienced up to an 87% reduction in hair loss due to breakage from washing and combing.
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