07.25.24
ISDIN, Barcelona-based global skincare company, has expanded into Sephora U.S. This is the company's first launch into brick-and-mortar stores in the U.S.
Enrique Alonso, ISDIN USA Country Manager, said,
"We could not be prouder to launch our company into Sephora Americas. As the bestselling sunscreen in Spain, we wanted to make our products more accessible to beauty consumers in the U.S., and Sephora is the perfect partner to take our company to the next level with this audience. We look forward to introducing our incredible products to the Sephora community."
ISDIN launched in the U.S. market in 2016 and has since grown into a staple company for American dermatologists and consumers. ISDIN is most known for its award-winning, patented 100% mineral sunscreens, Eryfotona Actinica, and Eryfotona Ageless.
Sephora will offer Eryfotona Actinica, Eryfotona Ageless, and body lotion Uradin Lotion 10.
Brooke Banwart, SVP Skincare Merchandising at Sephora, commented,
"We are thrilled to expand our partnership with ISDIN in the US as we continue to grow this exciting, emerging category of prestige sun care. As global leaders in sun protection and photo-aging, ISDIN offers innovative and effective SPF products with advanced formulas, designed to support all skin types. We look forward to introducing this brand to our clients and know that it will be a valuable addition to our skincare assortment."
The Eryfotona sunscreens are formulated with patented DNA Repairsomes, clinically proven to protect and help repair existing sun damage.
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