07.25.24
Jennifer Aniston’s haircare brand, LolaVie, debuted in all Ulta Beauty at Target locations nationwide.
The brand will be offering a limited assortment of its plant-based products.
Founder Jennifer Aniston, said,
"Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients. I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way."
The brand launched direct-to-consumer in 2012 and expanded into Ulta Beauty and Credo Beauty in 2023.
Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty, commented,
"Just over a year after debuting onto Ulta Beauty's shelves, we're thrilled to continue to support the expansion and growth of LolaVie through our partnership with Target. The vegan, cruelty-free brand founded by hairstyle icon, Jennifer Aniston, has been warmly embraced by our guests looking for haircare formulations that are both multifunctional, high performing, and feature better for you ingredients. We're thrilled to make LolaVie more accessible to even more beauty lovers through the launch at Ulta Beauty at Target."
Ulta at Target Assortment
- Restorative Shampoo
- Restorative Conditioner
- Glossing Detangler
- Perfecting Leave-In
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