07.26.24
La Roche-Posay has partnered with the Mubadala Citi DC Open as the official sunscreen partner. The sponsorship aims to raise awareness for sun safe habits during everyday life, and especially while participating in playing or viewing outdoor sports.
Rachelle Mladjenovic, General Manager at La Roche-Posay, said,
"We are excited to partner with the Mubadala Citi DC Open as the official sunscreen sponsor. La Roche-Posay has been dedicated to raising awareness for sun safe behaviors and early detection for nearly 15 years, and our sponsorship of the renowned Mubadala Citi DC Open allows us to showcase and promote this alongside best-in-class tennis matches."
The Mubadala Citi DC Open is one of the oldest and most prestigious tournaments in tennis, taking place July 27 to August 4. This year over 80,000 attendees are expected.
It is the only combined ATP & WTA 500 tournament in the world and the longest-running pro tennis event to be held in an equal-access public park.
Mark Ein, Tournament Chairman, commented,
"We are excited to welcome La Roche-Posay as the official sunscreen partner of the Mubadala Citi DC Open. As one of the nation's most historic and popular tennis tournaments, the Mubadala Citi DC Open showcases the best men's and women's professional tennis players in the world and is one of Washington's treasured summer traditions. Our event has experienced recent unprecedented growth, selling out four years in a row and bringing more than 80,000 attendees to Rock Creek Park each year. The partnership with La Roche-Posay, the leading experts in UV protection, is a wonderful one for our Mubadala Citi DC Open fans and exemplifies the continued evolution of this world-class tournament."
La Roche-Posay will have a Sun Safety Booth located across from Market Square next to the match and practice courts on the Southeastern end of the stadium court as well as two sampling kiosks at both the North and South entrances.
The Mubadala Citi DC Open will support La Roche-Posay's “Every Day Is A Sunscreen Day” campaign during session five on July 31, with enhanced, free product giveaways, on-court promotions, and leading the honorary coin toss to begin evening play.
The campaign partners with U.S. tennis professionals Frances Tiafoe and Madison Keys and board-certified dermatologist Dr. Mamina Turegano to support the brand's ongoing mission to raise awareness of sun-safe behaviors, including daily sunscreen use.
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