07.26.24
L’Oréal Paris announced the exclusive launch of its award-winning new hair color device, Colorsonic, at Target stores nationwide.
Colorsonic was developed and incubated by L'Oreal for ten years and is a first-of-its-kind at-home hair color device with over 29 patents.
Ali Goldstein, President of L'Oréal Paris USA noted,
"L'Oréal Paris has remained steadfast in its dedication to pushing the envelope and innovating to better serve our consumers, which is now more evident than ever with the introduction of Colorsonic. Exclusively launching the product online and in-stores at Target was the natural next step as Target is known for its game-changing offerings that make lasting impacts on their shoppers."
The in-store experience features a new and disruptive shelf structure that L'Oréal Paris developed hand-in-hand with the Target store merchandising team.
Consumers will be able to Pick, Pop, and Press: they'll pick a device from the shelf, pop in their shade selection from one of 20 brilliant shades, and go home to press for color.
Rick Gomez, Target's Chief Commercial Officer, said,
"We know consumers look to Target to find what's new and what's next and that's exactly what L'Oreal Paris is delivering with Colorsonic. I'm proud of this exclusive partnership, because this represents another big step forward for our beauty business as Target invests in the kind of products and services to help consumers engage, discover, play, learn, and shop."
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