07.26.24
Summer Fridays, a clean, premium skincare and hybrid makeup brand, has received a strategic growth investment from TSG Consumer Partners, a leading private equity firm. Prelude Growth Partners will exit its investment in the company as part of the transaction.
TSG is also an investor in Huda Kattan's Huda Beauty.
This partnership will support Summer Fridays’ growth initiatives while maintaining the core Summer Fridays brand and products. TSG will help position the Company for continued product development, brand building, and geographic expansion.
Summer Fridays co-founders, Marianna Hewitt and Lauren Ireland, will keep a significant stake and continue to lead the company with the rest of the Summer Fridays management team.
Marianna Hewitt and Lauren Ireland, the brand’s co-founders, said,
“We are thrilled to partner with TSG as we enter this new chapter of growth. TSG has an extensive record of growing consumer brands in beauty and can support our expansion with their digital, operational, and consumer insights capabilities. We look forward to accelerating our innovation and global distribution alongside a partner that shares our values and supports our commitment to delivering effortless, gentle options for our customers.”
Colin Welch, Managing Director and Head of New York and London Offices at TSG, commented,
“Summer Fridays is truly one-of-a-kind in the beauty industry. It is a lifestyle brand that has built unparalleled consumer love through a focus on gently effective, intuitive, and easy-to-use products. We are honored to partner with Marianna, Lauren and the entire Summer Fridays team to build upon the Company’s success and to help further expand the brand globally.”
Raymond James served as exclusive financial advisor to Summer Fridays and Cooley served as legal counsel. Ropes & Gray provided legal counsel to TSG. Financial terms of the transaction were not disclosed.
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