07.31.24
IFF announced that it is renovating and expanding its facilities in Shanghai Hongqiao Airport Business Park, Shanghai, China. The “Shanghai Creative Center” will be fully operational by the end of August 2024.
The 16,000-square-meter site is IFF’s largest facility in Asia. The project is designed to drive the development of innovative solutions across the IFF portfolio in China and the Greater Asia market, further strengthening its global leadership in fragrances, flavors, functional ingredients, and bioscience-based portfolios.
Erik Fyrwald, IFF CEO, said,
“The Shanghai Creative Center will bring together capabilities across IFF, all in one location, enabling us to improve our delivery of end-to-end solutions for customers in Asia and around the world. This was a natural next step following the opening of our Singapore Innovation Center in 2022 and reaffirms our dedication to advancing innovation in Asia.”
The Shanghai Creative Center is poitioned to become a hub for technical synergy and sensory exploration. The facilities will include an open-office layout, a sensory science center, a Scent creative center, and state-of-the-art labs set up for creation, design, and product analysis.
The center will feature an exclusive fine fragrance area dedicated to the art of perfumery, and a 360° digital space, offering an immersive olfactory experience that bridges the physical and digital realms, setting the stage for live-streaming educational workshops.
Ana Paula Mendonça, IFF Scent President, said,
"IFF has a long track-record of partnering with our customers to create successful solutions that meet their consumers’ needs. The Shanghai Creative Center will foster outstanding ideation, supporting the art of taste, biotech, and perfumery, for even more out-of-the-box innovation across our portfolio."
IFF entered the Chinese market in 1981, becoming the fragrance and flavor industry’s first multinational to establish a footprint and set up a factory. The renovated site signals the importance of the Asia region to IFF.
This innovation center will allow IFF to offer differentiated products to market quickly and effectively to support its customers’ brand growth strategies in China.
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