08.02.24
Estée Lauder has expanded its nighttime skincare products offering and celebrated with a new campaign. The “Night Night Club” campaign stars actress, designer, and entrepreneur Nicole Richie.
New nighttime skincare products added to the Advanced Night Repair franchise include Revitalizing Supreme+ Night Power Bounce Cream and Advanced Night Repair Overnight Treatment.
Both new products are made with advanced proprietary technology, with formulations designed to deeply enhance the skin’s radiance, smoothness, and overall recovery.
Estée Lauder’s “Night Night Club” campaign launches in two phases, on August 1 and August 29 on social media and digital channels, Taxi TV, OTT Streaming, and OOH placements.
Richie said,
“In the last few years, I’ve realized I need products that work harder for me and do more for me at night – whether I’m out late or cuddled up at home. Estée Lauder’s truly understands what skin needs at night, which is why I’m so thrilled to partner with them on this campaign that shows that no matter our age, we should give our skin the VIP treatment. After all, to grow up is to glow up.”
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New nighttime skincare products added to the Advanced Night Repair franchise include Revitalizing Supreme+ Night Power Bounce Cream and Advanced Night Repair Overnight Treatment.
Both new products are made with advanced proprietary technology, with formulations designed to deeply enhance the skin’s radiance, smoothness, and overall recovery.
Estée Lauder’s “Night Night Club” campaign launches in two phases, on August 1 and August 29 on social media and digital channels, Taxi TV, OTT Streaming, and OOH placements.
Richie said,
“In the last few years, I’ve realized I need products that work harder for me and do more for me at night – whether I’m out late or cuddled up at home. Estée Lauder’s truly understands what skin needs at night, which is why I’m so thrilled to partner with them on this campaign that shows that no matter our age, we should give our skin the VIP treatment. After all, to grow up is to glow up.”
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