08.07.24
Minneapolis-based clean hair care brand, Odele has expanded with an official Amazon storefront.
Co-founder Britta Chatterjee said,
“We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon. The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site.”
The brand was created by Lindsay Holden, Britta Chatterjee and Shannon Kearney, with the mission of uncomplicating the beauty space with clean, premium, and inclusive products.
Odele launched in January 2020 exclusively at Target and DTC before expanding their retail footprint with Ulta Beauty and CVS Pharmacy in February 2023.
The new Amazon storefront allows Odele to continue to show up where their guests are shopping.
Odele offers its best-selling hair care essentials, including the Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, and four Stylers (Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner).
The brand’s products are formulated by hair type and texture and are vegan, dermatologist- and pediatrician-tested, Leaping Bunny certified, and formulated without SLS or SLES sulfates, formaldehyde, phthalates, parabens, or synthetic fragrances.
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Co-founder Britta Chatterjee said,
“We are always striving to deliver an elevated, inclusive experience and premium performance at an accessible price point, wherever our consumer is…and there is no denying that consumer is on Amazon. The platform is ripe for trial and discovery when it comes to beauty, certainly, but it also allows for us to amplify our online presence far beyond our own site.”
The brand was created by Lindsay Holden, Britta Chatterjee and Shannon Kearney, with the mission of uncomplicating the beauty space with clean, premium, and inclusive products.
Odele launched in January 2020 exclusively at Target and DTC before expanding their retail footprint with Ulta Beauty and CVS Pharmacy in February 2023.
The new Amazon storefront allows Odele to continue to show up where their guests are shopping.
Odele offers its best-selling hair care essentials, including the Volumizing Regimen, Smoothing Regimen, Moisture Repair Regimen, and four Stylers (Air Dry Styler, Dry Shampoo, Clarifying Shampoo, Leave-in Conditioner).
The brand’s products are formulated by hair type and texture and are vegan, dermatologist- and pediatrician-tested, Leaping Bunny certified, and formulated without SLS or SLES sulfates, formaldehyde, phthalates, parabens, or synthetic fragrances.
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