08.12.24
Luxury skincare and cosmetics brand, known for efficacious botanical formulas, Chantecaille, has expanded distribution with Tmall, China's leading e-commerce platform. This collaboration marks a significant milestone for Chantecaille, solidifying the brand’s presence in the Chinese market.
To expand its reach and connect with Chinese consumers, Chantecaille will also host an exclusive pop-up experience, 'Maison Chantecaille', in Shanghai's Xintiandi landmark.
Vincent Warnery, CEO of Beiersdorf, said,
"Tmall offers a seamless shoppibng experience and unparalleled reach for Chantecaille's innovative beauty. The new market opening strengthens Chantecaille's position in China, bolstering our commitment to the Chinese consumer. The partnership with Tmall enables Chantecaille to leverage the platform's extensive reach and sophisticated e-commerce capabilities, ensuring that Chinese consumers can easily access the brand's luxurious product offerings."
Following Chantecaille’s acquisition by Beiersdorf in 2022, the brand is expanding its global reach throughout several markets.
Tmall will offer a dedicated Chantecaille domestic flagship store on Tmall. Customers will have access to a wide range of the brand's products, including its iconic skincare and makeup collections. This online store will feature detailed product information, exclusive offers, and tailored recommendations to enhance the shopping experience.
Emily Coleman, CEO of Chantecaille, commented,
"We believe there are consumers across China who have appetite for luxuriously clean beauty, which is what makes Chantecaille so unique. Under our 'Beauty with Impact' ethos, they will have greater access to our high-performance botanically powered skincare & makeup formulations which remain cruelty-free and vegan-friendly. Tmall is the perfect partner to help us reach those new consumers, not only from a reach perspective, but because they are also dedicated to quality and customer satisfaction."
The ’Maison Chantecaille pop-up experience is a first-of-its-kind for the brand and will provide Chinese consumers the opportunity to explore and purchase Chantecaille products in an immersive setting.
Patricia Ho, Asia General Manager of Chantecaille, said,
"We are incredibly excited to bring Chantecaille closer to our Chinese consumers through our Tmall partnership and these immersive pop-up experiences. Our pop-ups in Shanghai will offer a unique and engaging way for consumers to discover our products, learn about our brand's ethos, and enjoy a luxurious in-person shopping experience."
Visitors will have the chance to learn more about Chantecaille's commitment to natural and botanical ingredients and enjoy a highly curated environment that celebrates the brand's offerings.
Following this initial pop-up, Chantecaille will extend the 'Maison Chantecaille' experience with a three-month commercial pop-up in Shanghai.
To expand its reach and connect with Chinese consumers, Chantecaille will also host an exclusive pop-up experience, 'Maison Chantecaille', in Shanghai's Xintiandi landmark.
Vincent Warnery, CEO of Beiersdorf, said,
"Tmall offers a seamless shoppibng experience and unparalleled reach for Chantecaille's innovative beauty. The new market opening strengthens Chantecaille's position in China, bolstering our commitment to the Chinese consumer. The partnership with Tmall enables Chantecaille to leverage the platform's extensive reach and sophisticated e-commerce capabilities, ensuring that Chinese consumers can easily access the brand's luxurious product offerings."
Following Chantecaille’s acquisition by Beiersdorf in 2022, the brand is expanding its global reach throughout several markets.
Tmall will offer a dedicated Chantecaille domestic flagship store on Tmall. Customers will have access to a wide range of the brand's products, including its iconic skincare and makeup collections. This online store will feature detailed product information, exclusive offers, and tailored recommendations to enhance the shopping experience.
Emily Coleman, CEO of Chantecaille, commented,
"We believe there are consumers across China who have appetite for luxuriously clean beauty, which is what makes Chantecaille so unique. Under our 'Beauty with Impact' ethos, they will have greater access to our high-performance botanically powered skincare & makeup formulations which remain cruelty-free and vegan-friendly. Tmall is the perfect partner to help us reach those new consumers, not only from a reach perspective, but because they are also dedicated to quality and customer satisfaction."
The ’Maison Chantecaille pop-up experience is a first-of-its-kind for the brand and will provide Chinese consumers the opportunity to explore and purchase Chantecaille products in an immersive setting.
Patricia Ho, Asia General Manager of Chantecaille, said,
"We are incredibly excited to bring Chantecaille closer to our Chinese consumers through our Tmall partnership and these immersive pop-up experiences. Our pop-ups in Shanghai will offer a unique and engaging way for consumers to discover our products, learn about our brand's ethos, and enjoy a luxurious in-person shopping experience."
Visitors will have the chance to learn more about Chantecaille's commitment to natural and botanical ingredients and enjoy a highly curated environment that celebrates the brand's offerings.
Following this initial pop-up, Chantecaille will extend the 'Maison Chantecaille' experience with a three-month commercial pop-up in Shanghai.
