Dyson Beauty is dropping its first-ever hair styling product line—and it's called Dyson Chitosan. 

The brand states that its products are engineered with its trademarked "Dyson Triodetic" technology. The hair care range claims to deliver flexible, all-day hold with natural movement and shine. 

What's 'Chitosan'? It's a complex macromolecule derived from oyster mushrooms, the brand says, and it's found in the cell walls of the mushroom.  The hero ingredient gives the Dyson Chitosan range its name.

Unlike other brands that use simple polymers to lock hair strands together with stiff bonds, the Dyson Chitosan styling range works differently, to deliver flexible all-day hold with movement and shine—without the "crunch." It's for all hair types, and claims to work even in high humidity.    

Kathleen Pierce, President of Beauty at Dyson, comments: "Our engineers have rigorously tested to find the optimum percentage of chitosan for all-day, flexible hold, while maintaining natural movement."

The brand is also launching the Dyson Airwrap i.d. multi-styler and dryer—its first connected hair tool. 

The Packaging

Dyson's new packaging looks luxe and high-tech. The line includes Chitosan Pre-Style Cream and Post-Style Serum—both packaged in bottles that have a deep purple hue.

A uniquely designed pink pump dispenser is visible through the clear cap at the base of the bottle. The pump doubles as a precision applicator. It dispenses a consistent amount of product, minimizing waste.

The packaging is also refillable, with recyclable refill cartridges available for consumers to purchase.

More About the Dyson Chitosan Range

Dyson's Chitosan Pre-Style Cream and Chitosan Post-Style Serum are both formulated to work in conjunction with Dyson's hair styling tools. 

The pre-style cream primes and conditions hair, reducing frizz and enhancing shine. The post-style serum locks in styles with hydration and a protective shield against humidity.

Chitosan Pre-Style Cream

• Consists of four variations: Straight to Wavy (Light and Rich Conditioning) and Curly to Coily (Light and Rich Conditioning).
• Enriched with Chitosan, premium oils such as grapeseed, castor, and argan oil, beeswax, and heat-protectant properties, it fights frizz and enhances shine.
• Rich formula transforms from a cream to a sheer serum in the hand, for even application.

Chitosan Post-Style Serum

• This lightweight serum repairs surface damage with amino acids, providing a weightless, flexible hold.
• Enhanced with Hyaluronic Acid to fight humidity-induced frizz, for softness and shine, and is suitable for all hair types 

A New 'Connected' Beauty Tool

Dyson is also launching it’s first 'connected' beauty tool, the Dyson Airwrap i.d. multi-styler and dryer. It integrates Bluetooth technology for a more personalized styling experience.

The 'beautytech' device uses intelligent heat control to ensure temperatures stay below 302°F, protecting hair from damage.
 
It features i.d. curl, a personalized curling sequence that automates the curling process based on user profile data such as hair type, length, and skill level. By pushing one button, i.d. curl wraps, styles, and sets curls while controlling heat and airflow for optimal results. 
 
It is available in two options based on hair type: Dyson Airwrap ID Multi-styler for Curly to Coily Hair T3-4 and Dyson Airwrap ID Multi-styler for Straight to Wavy Hair T1-2.
 
The Airwrap i.d. also has three attachments—the Conical Barrel for tighter, defined curls; the Wave+Curl Diffuser for improved natural curl patterns; and the Blade Concentrator for a smoother finish. 
 
With these additions, the multi-styler offers 19 attachments, making it versatile enough to cater to all hair types.

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