08.15.24
Kenvue has launched Neutrogena Collagen Bank featuring Kenvue’s patented micro-peptide technology.
The launch pushes Neutrogena into the pre-aging category and is poised to meet the needs of Gen Z who are seeking ways to prevent their skin from aging.
According to a 2023 Mintel Facial Skincare study, 58 percent of Gen Z are worried about aging concerns beginning at age 23.
The micro-peptide technology is two times smaller than the leading anti-aging peptides, allowing them to penetrate 10 layers under the skin’s surface, the company said.
This technology was developed with dermatologists and targets five markers critical for preserving skin's firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin, and decorin.
Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue, said,
"Collagen Bank is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare. We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time."
Both products in the collection are designed for all skin types and tones and have individual benefits.
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The launch pushes Neutrogena into the pre-aging category and is poised to meet the needs of Gen Z who are seeking ways to prevent their skin from aging.
According to a 2023 Mintel Facial Skincare study, 58 percent of Gen Z are worried about aging concerns beginning at age 23.
The micro-peptide technology is two times smaller than the leading anti-aging peptides, allowing them to penetrate 10 layers under the skin’s surface, the company said.
This technology was developed with dermatologists and targets five markers critical for preserving skin's firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin, and decorin.
Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue, said,
"Collagen Bank is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare. We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time."
Both products in the collection are designed for all skin types and tones and have individual benefits.
- Neutrogena Collagen Bank Moisturizer includes bakuchiol, a gentle plant-based alternative to retinol, that helps to defend against collagen damaging aggressors and fights visible signs of early skin aging.
- Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer defends against the number one collagen depleting aggressor, the sun.
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