Breaking News

Jamaican Mango & Lime Celebrates the Launch of National Loc Day

The brand celebrates the beauty, history, and culture of locs with a new campaign and more.

08.16.24

Jamaican Mango & Lime has worked with National Day Archives to establish the National Loc Day on August 16. It will be the day dedicated to celebrating the rich diversity, culture, and heritage that defines the loc lifestyle.

The brand commented, "Our goal with National Loc Day is to create a platform that celebrates the beauty, history, and culture of locs. We want to support individuals to embrace their loc journey with confidence and pride in their natural hair."

This exciting new annual holiday is dedicated to the beauty and history of locs, celebrating the vibrant culture they represent, and underscoring the brand's dedication to supporting every step of the loc journey.

The brand celebrates National Loc Day with industry tastemakers, influencers, and local officials. In addition, a variety of activations will be held to celebrate the brand-owned holiday.

The "My Locs Are……" social media campaign, where consumers share their loc journey.
Exclusive interviews with brand executives and celebrity barber Dre The Barber.
Educational content about loc care and history, as well as advice for maintaining and styling locs
Product giveaways.
A local influencer contest.
Billboards in New Orleans and Chicago.

National Loc Day is an extension of the company’s mission, designed to foster a sense of community and appreciation for locs and the culture they represent.

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