08.28.24
Fenty Hair will launch in stores exclusively at Sephora, starting September 3. All 700 Sephora locations will offer Rihanna’s haircare line.
The product lineup includes nine styling and reparative hair products, three kits, and the Sidestick 3-in-1 Edge Styling Tool.
Jennifer Lucchese, VP Hair Care Merchandising at Sephora, said,
“We’re thrilled to expand our partnership with Fenty Beauty and be the exclusive retail destination for Fenty Hair. Fenty Hair represents another game-changing launch from the brand, offering high-powered, innovative formulas that support hair health and styling for all hair types. We look forward to welcoming Fenty Hair to our assortment, as we continue bringing the best in clean and effective hair care to our clients, who we know are eager for this launch.”
Sephora app subscribers will gain access to an exclusive product preview, including a mini-size version of Fenty Hair’s The Maintenance Crew Set on September 1.
Rihanna commented,
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it… Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”
On September 7 and 8, Sephora will host in-store events in select stores in celebration of the launch. As part of the event, there will be on-site hair stylists, sampling, and gifts with purchases.
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The product lineup includes nine styling and reparative hair products, three kits, and the Sidestick 3-in-1 Edge Styling Tool.
Jennifer Lucchese, VP Hair Care Merchandising at Sephora, said,
“We’re thrilled to expand our partnership with Fenty Beauty and be the exclusive retail destination for Fenty Hair. Fenty Hair represents another game-changing launch from the brand, offering high-powered, innovative formulas that support hair health and styling for all hair types. We look forward to welcoming Fenty Hair to our assortment, as we continue bringing the best in clean and effective hair care to our clients, who we know are eager for this launch.”
Sephora app subscribers will gain access to an exclusive product preview, including a mini-size version of Fenty Hair’s The Maintenance Crew Set on September 1.
Rihanna commented,
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it… Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”
On September 7 and 8, Sephora will host in-store events in select stores in celebration of the launch. As part of the event, there will be on-site hair stylists, sampling, and gifts with purchases.
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