08.29.24
Ocoa, a luxe curly hair care brand with roots in Pennsylvania and inspired by Dominican ingredients, has debuted at Urban Outfitters.
Ocoa says the launch underscores the growing demand for products that cater to the unique needs of curly-haired individuals.
Nicol Varona Cancelmo, Co-founder of Ocoa, said,
"We are incredibly proud to partner with Urban Outfitters for our first major online distribution expansion. This collaboration represents an opportunity to bring our Dominican-inspired curly hair care products to a wider audience, especially as we enter the back-to-school season. It's a perfect time for students and families to discover products that truly understand and cater to the needs of curly hair."
Ocoa was founded with a mission "to end hair assimilation." Products feature ingredients from the Dominican Republic. The brand is dedicated to inclusivity and celebrating diverse hair types.
Urban Outfitters will feature its flagship collection, including the Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo and Curl Care Conditioner. Each product is designed to provide intense hydration and definition for curls.
The line's natural ingredients include mango butter, marula oil, avocado oil, and aloe vera, known for their moisturizing and nourishing properties.
The launch highlights Ocoa’s commitment to quality and cultural authenticity, the brand states.
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Ocoa says the launch underscores the growing demand for products that cater to the unique needs of curly-haired individuals.
Nicol Varona Cancelmo, Co-founder of Ocoa, said,
"We are incredibly proud to partner with Urban Outfitters for our first major online distribution expansion. This collaboration represents an opportunity to bring our Dominican-inspired curly hair care products to a wider audience, especially as we enter the back-to-school season. It's a perfect time for students and families to discover products that truly understand and cater to the needs of curly hair."
Ocoa was founded with a mission "to end hair assimilation." Products feature ingredients from the Dominican Republic. The brand is dedicated to inclusivity and celebrating diverse hair types.
Urban Outfitters will feature its flagship collection, including the Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo and Curl Care Conditioner. Each product is designed to provide intense hydration and definition for curls.
The line's natural ingredients include mango butter, marula oil, avocado oil, and aloe vera, known for their moisturizing and nourishing properties.
The launch highlights Ocoa’s commitment to quality and cultural authenticity, the brand states.
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