09.03.24
Global prestige skincare brand SK-II launched its new LXP Craftsmanship series—its most crafted, exclusive, and luxurious skincare series to date.
The collection is inspired by the time-honored art of ceramic restoration—Kintsugi which interconnects broken fragments with gold and lacquer.
For over 40 years, SK-II has been collaborating with leading scientists and dermatologists on extensive research studies on skin and the skin transformative powers of its iconic and exclusive ingredient, PITERA.
This new collection uses its highest concentration of PITERA. Including over 500 micro-nutrients, PITERA works to quickly and deeply moisturize the skin. The collection also includes unique gold silk sericin sourced from a special species of silkworm which took over 7 years to breed and can only be found in 1 location in the world.
The LXP Craftsmanship series features four products.
SK-II LXP Cream: includes PITERA and Gold Silk Sericin to firm and plump skin. It also features a specially crafted spatula for a luxurious skincare and massage experience.
SK-II LXP Essence: with PITERA and Gold Silk Sericin, it is designed to strengthen each interconnection layer of the skin for silky smooth, plump radiance.
SK-II LXP Serum: it includes PITERA and Gold Silk Sericin, to deliver fast, strong skin interconnections for firm, plump skin with inner radiance in just one application.
SK-II LXP Eye Cream: the formula includes PITERA, Gold Silk Sericin, and Chrysanthemum extract. It is designed to enhance skin interconnections around the eyes, reduce fine lines and wrinkles, and promote firmness, plumpness, translucency, and silky smoothness over time.
SK-II Remakes Iconic Skin Care Campaign
The collection is inspired by the time-honored art of ceramic restoration—Kintsugi which interconnects broken fragments with gold and lacquer.
For over 40 years, SK-II has been collaborating with leading scientists and dermatologists on extensive research studies on skin and the skin transformative powers of its iconic and exclusive ingredient, PITERA.
This new collection uses its highest concentration of PITERA. Including over 500 micro-nutrients, PITERA works to quickly and deeply moisturize the skin. The collection also includes unique gold silk sericin sourced from a special species of silkworm which took over 7 years to breed and can only be found in 1 location in the world.
The LXP Craftsmanship series features four products.
SK-II LXP Cream: includes PITERA and Gold Silk Sericin to firm and plump skin. It also features a specially crafted spatula for a luxurious skincare and massage experience.
SK-II LXP Essence: with PITERA and Gold Silk Sericin, it is designed to strengthen each interconnection layer of the skin for silky smooth, plump radiance.
SK-II LXP Serum: it includes PITERA and Gold Silk Sericin, to deliver fast, strong skin interconnections for firm, plump skin with inner radiance in just one application.
SK-II LXP Eye Cream: the formula includes PITERA, Gold Silk Sericin, and Chrysanthemum extract. It is designed to enhance skin interconnections around the eyes, reduce fine lines and wrinkles, and promote firmness, plumpness, translucency, and silky smoothness over time.
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