09.04.24
Cetaphil, a leading dermatologist-recommended sensitive skincare brand, has launched its first chemical exfoliation products with Gen-Z & Gen Alpha's favorite beauty creator, Katie Fang.
Cetaphil’s new Gentle Exfoliating line provides gentle chemical exfoliation that is suitable for daily use, even on sensitive skin.
The Gentle Exfoliating line introduces a unique triple-acid blend of Salicylic Acid, Mandelic Acid, and Gluconolactone, that gently works at various levels of the surface skin barrier to deliver the benefits of daily chemical exfoliation while designed to be non-irritating.
The Salicylic Acid gently sloughs dead skin cells, exfoliates, and helps control excess surface oils, while Mandelic Acid loosens bonds between dead surface layers, and Gluconolactone helps skin retain moisture by preserving the natural barrier, ultimately revealing softer, smoother-looking skin.
Dr. Katie Beleznay, Board-Certified Dermatologist from Vancouver, BC, commented,
"For patients with dull skin or hyperpigmentation, I often recommend chemical exfoliation to help accelerate skin cell turnover. However, those with sensitive skin need to be cautious when using exfoliants because they can be too harsh and may damage the skin barrier. I have been impressed with the new Cetaphil Gentle Exfoliating line because it is formulated with a balance of gentle exfoliating acids and skin-soothing ingredients that work together to deliver the benefits of daily exfoliation with little to no irritation."
The collection includes the Gentle Exfoliating SA Cleanser, Gentle Exfoliating SA Face Lotion, Gentle Exfoliating SA Body Lotion, and Exfoliating Rough & Bumpy Cream.
All products in the Gentile Exfoliating Line are hypoallergenic, fragrance-free, paraben-free, and non-comedogenic.
As an It-Girl with sensitive skin, Fang will star in the brand's campaign to bring awareness to the line's efficacy in delivering daily exfoliation for softer and smoother skin after just one use.
Fang will serve as the face of this product launch, educating younger generations on the importance of skin health and why skincare backed by science is the most important step in your "Get Ready with Me" routine.
The campaign will kick off with social content and a press event, followed by a robust marketing push with TV, digital, and in-store elements.
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Cetaphil’s new Gentle Exfoliating line provides gentle chemical exfoliation that is suitable for daily use, even on sensitive skin.
The Gentle Exfoliating line introduces a unique triple-acid blend of Salicylic Acid, Mandelic Acid, and Gluconolactone, that gently works at various levels of the surface skin barrier to deliver the benefits of daily chemical exfoliation while designed to be non-irritating.
The Salicylic Acid gently sloughs dead skin cells, exfoliates, and helps control excess surface oils, while Mandelic Acid loosens bonds between dead surface layers, and Gluconolactone helps skin retain moisture by preserving the natural barrier, ultimately revealing softer, smoother-looking skin.
Dr. Katie Beleznay, Board-Certified Dermatologist from Vancouver, BC, commented,
"For patients with dull skin or hyperpigmentation, I often recommend chemical exfoliation to help accelerate skin cell turnover. However, those with sensitive skin need to be cautious when using exfoliants because they can be too harsh and may damage the skin barrier. I have been impressed with the new Cetaphil Gentle Exfoliating line because it is formulated with a balance of gentle exfoliating acids and skin-soothing ingredients that work together to deliver the benefits of daily exfoliation with little to no irritation."
The collection includes the Gentle Exfoliating SA Cleanser, Gentle Exfoliating SA Face Lotion, Gentle Exfoliating SA Body Lotion, and Exfoliating Rough & Bumpy Cream.
All products in the Gentile Exfoliating Line are hypoallergenic, fragrance-free, paraben-free, and non-comedogenic.
As an It-Girl with sensitive skin, Fang will star in the brand's campaign to bring awareness to the line's efficacy in delivering daily exfoliation for softer and smoother skin after just one use.
Fang will serve as the face of this product launch, educating younger generations on the importance of skin health and why skincare backed by science is the most important step in your "Get Ready with Me" routine.
The campaign will kick off with social content and a press event, followed by a robust marketing push with TV, digital, and in-store elements.
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