09.05.24
Bubble Skincare, known for its cute collabs with brands such as Disney, just entered a new product category, lip care—with its Tell All Juicy Secret Lip Balm, which debuted today at Ulta, Walmart, and CVS.
Formulated as a stick product, the balm is in a cute tangerine and baby pink pill-shaped plastic case that twists up. A pink chain hangs from the top.
We asked Bubble Skincare's founder and CEO, Shai Eisenman, about its innovative design. "By putting this product on a keychain, our first that brings Bubble out of the bathroom and into daily life, our customers can attach it to a bag or a belt loop so that it’s always within arms reach," Eisenman says.
Bubble Skincare knows its Gen Z consumers well. "For the Bubble community, beauty and skincare is about more than looking and feeling good; it’s about self-expression. Gen Z, with their passion for individuality, are finding new ways to stand out in an increasingly fragmented and noisy cultural landscape. By offering customizable options, like our charms, we’re empowering our customers to own their Bubble experience," Eisenman says.
It took years for Bubble's team to develop the formula, because the brand prioritizes product efficacy. "We had to ensure it delivered plump, plush lips without the sticky, waxy feel you often get from other Lip Balms," she says.
Key ingredients include chicory root extract for plumping, moringa oil esters for hydration, and sunflower seed wax for a soft texture.
The company says it prioritizes research before launching any new product—and 90% of its community have to show interest, and say they would purchase the product in a poll, before development begins. So, Bubble's team already knows its lip balm will be a hit.
"Lip balm has been our community's number one most requested product over the past three-plus years," Eisenman explains. "Within the last six months alone, Bubble has been tagged in comments asking for this particular category over 10,000 times," she says.
Formulated as a stick product, the balm is in a cute tangerine and baby pink pill-shaped plastic case that twists up. A pink chain hangs from the top.
A Customizable Key Chain Package
To appeal to its Gen Z consumer, the innovative packaging doubles as a keychain—and it's customizable. Bubble Skincare's ambasador community co-designed five charms available to purchase separately, to hang from the lip balm's chain.We asked Bubble Skincare's founder and CEO, Shai Eisenman, about its innovative design. "By putting this product on a keychain, our first that brings Bubble out of the bathroom and into daily life, our customers can attach it to a bag or a belt loop so that it’s always within arms reach," Eisenman says.
Bubble Skincare knows its Gen Z consumers well. "For the Bubble community, beauty and skincare is about more than looking and feeling good; it’s about self-expression. Gen Z, with their passion for individuality, are finding new ways to stand out in an increasingly fragmented and noisy cultural landscape. By offering customizable options, like our charms, we’re empowering our customers to own their Bubble experience," Eisenman says.
A Plush Non-Sticky Formula
Tell All Juicy Secret Lip Balm is formulated to hydrate, while smoothing dry chapped lips, to deliver a "plump, plush look," the brand says.It took years for Bubble's team to develop the formula, because the brand prioritizes product efficacy. "We had to ensure it delivered plump, plush lips without the sticky, waxy feel you often get from other Lip Balms," she says.
Key ingredients include chicory root extract for plumping, moringa oil esters for hydration, and sunflower seed wax for a soft texture.
Market Research Before a Launch
When Bubble Skincare decided to expand its product offerings, why did the brand choose a lip balm?The company says it prioritizes research before launching any new product—and 90% of its community have to show interest, and say they would purchase the product in a poll, before development begins. So, Bubble's team already knows its lip balm will be a hit.
"Lip balm has been our community's number one most requested product over the past three-plus years," Eisenman explains. "Within the last six months alone, Bubble has been tagged in comments asking for this particular category over 10,000 times," she says.
