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L'Oréal Paris Names 10 Non-Profit Leaders As 'Women of Worth' 2024 Honorees

In its 19th year, the program recognizes extraordinary women who ignite change in their communities through non-profit work.

09.05.24

L’Oréal Paris welcomed the 2024 L'Oréal Paris Women of Worth honorees, recognizing 10 incredible non-profit leaders from across the nation who work to drive positive change for some of the nation's most pressing issues.

L'Oréal Paris USA President, Ali Goldstein, commented,

"Each of these women are the embodiment of our tagline 'Because You're Worth It.' In our nearly 20 years of recognizing female trailblazers, it never ceases to amaze me how we continue to build a strong community of female founders who are leading positive change within their respective industries."

Related: L’Oréal Paris Celebrates 2023’s Women of Worth Honorees

The Women of Worth program is in its 19th year and now includes a total of 190 honorees. L'Oréal Paris' signature philanthropic program began with the brand's iconic tagline, "Because You're Worth It"—and now aims to celebrate women whose unwavering resilience, bravery and courage show the power of owning one's worth. Earlier this year, L'Oréal Paris launched its 'Worth It Resume' campaign.

Points of Light, a global leader in volunteering and service and L'Oréal's non-profit program partner for 18 years, helped in the selection process.

This year's winners received a $25,000 grant from L’Oréal’s intermediary grant partner GlobalGiving. Honorees also will receive mentorship from L'Oréal Paris on how to enhance business efforts and increase visibility through the brand's national platforms.

Meet This Year's Women of Worth Honorees

Here they are the 2024 L'Oréal Paris Women of Worth honorees—in the order in which they appear in the photo above:

Laura Pahules (Phoenix, AZ) is the founder and president of Control Alt Delete—and equips crisis response assistance for individuals to escape domestic violence situations.

Hillary Cohen (Los Angeles, CA) is the co-founder and CEO of Every Day Action— redistributes unused meals to aid those facing food insecurity in Los Angeles.

Wawa Gatheru (Philadelphia, PA; shown third from left, top) is the founder and executive director of Black Girl Environmentalist—and empowers of Black youth to become the next generation of climate activists and leaders.

Danelle Umstead (Salt Lake City, UT; shown third from left, bottom) ) is the founder of Sisters in Sports Foundation (SIS)—and empowers women with disabilities to find belonging in sports and beyond.

Rania Zuri (Morgantown, WV) is the founder and CEO of The LITEArary Society—and pushes to end book deserts for disadvantaged preschool children.

Jahnavi Rao (Philadelphia, PA) is the founder and president of New Voters—and engages high school students through nonpartisan near-peer mentorship to ensure youth voices are heard in politics.

Meymuna Hussein-Cattan (Los Angeles, CA; shown third from right, top) is the founder and CEO of Tiyya Foundation—and empowers displaced people with critical resources needed to build new lives.

Dr. Tonya Stafford (Dallas, TX; shown third from right, bottom) is the Founder/Executive Director of It's Going To Be OK, Inc.—and provides direct trauma-informed services and support to survivors of human trafficking.

Sheri Mathis (Dallas, TX) is the president of Mammogram Poster Girl—and provides support and resources for early breast cancer screenings for women of limited means.

Lisa Hoeve (Grand Rapids, MI) is the founder and CEO of Hope Pkgs—and supplies 'first night bags' filled with necessities for kids entering the foster care system.

Stay Tuned for the Campaign

To further raise awareness for honorees' organizations, L'Oréal Paris has partnered with Warner Bros. Discovery's Courageous brand studio to produce a storytelling campaign. It will highlight each woman's extraordinary journey and philanthropic achievements.