09.09.24
L’Oréal-owned haircare brand, Redken has tapped superstar Sabrina Carpenter as its first-ever Global Ambassador.
This year, Carpenter released two songs, and an album, which topped music charts this summer. She also has launched her own Sweet Tooth fragrance line, which introduced a new scent—Cherry Baby.
This collaboration was made possible because of Carpenter’s love of the brand and her global presence.
Carpenter’s blonde bangs and bouncy style have captivated consumers around the globe. Her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit Redken for her signature blond color. Redken’s Shades EQ helps Carpenter keep her signature color.
Scott and Laurie have also joined the Redken professional talent roster.
Severine Breton, Redken Brand President, said,
“We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family... Of course, we can't talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde, and her blowout. This is our biggest partnership to date, and we couldn't be more excited. Sabrina's unapologetic attitude, endless ambition, and magnetic energy perfectly align with our core brand values. We can't wait to reveal our first campaign.”
As part of the collaboration, Carpenter will appear in advertising efforts across television, programmatic, and social media.
Redken has also come on board as an official partner for Carpenter’s upcoming 29-city Short & Sweet U.S. tour.
Directed by Jacob Bixenman and photographed by Cass Bird, Sabrina's first campaign for Redken's cult-favorite Acidic Bonding Concentrate collection will launch on September 19th with additional campaigns spanning both consumer and salon professionals to come.
Redken Introduces Acidic Bonding Concentrate Lightweight Liquid Conditioner
This year, Carpenter released two songs, and an album, which topped music charts this summer. She also has launched her own Sweet Tooth fragrance line, which introduced a new scent—Cherry Baby.
This collaboration was made possible because of Carpenter’s love of the brand and her global presence.
Carpenter’s blonde bangs and bouncy style have captivated consumers around the globe. Her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit Redken for her signature blond color. Redken’s Shades EQ helps Carpenter keep her signature color.
Scott and Laurie have also joined the Redken professional talent roster.
Severine Breton, Redken Brand President, said,
“We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family... Of course, we can't talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde, and her blowout. This is our biggest partnership to date, and we couldn't be more excited. Sabrina's unapologetic attitude, endless ambition, and magnetic energy perfectly align with our core brand values. We can't wait to reveal our first campaign.”
As part of the collaboration, Carpenter will appear in advertising efforts across television, programmatic, and social media.
Redken has also come on board as an official partner for Carpenter’s upcoming 29-city Short & Sweet U.S. tour.
Directed by Jacob Bixenman and photographed by Cass Bird, Sabrina's first campaign for Redken's cult-favorite Acidic Bonding Concentrate collection will launch on September 19th with additional campaigns spanning both consumer and salon professionals to come.
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