09.10.24
The Estée Lauder Companies (ELC) has entered a scientific research collaboration with the TUD Dresden University of Technology and their Smell & Taste Clinic, Department of Otorhinolaryngology, to further advance the company’s commitment to fragrance innovation and cutting-edge scientific research.
The multi-year research collaboration aims to explore the neurological connections between fragrance and emotion.
ELC’s scientists and product developers will leverage findings from this research to inform fragrance product and packaging innovation, consumer experiences, marketing claims, and more.
University Hospital Dresden Professor Thomas Hummel, a world-renowned leader in olfactory science, will help ELC scientists with the collaborative research.
Sumit Bhasin, Senior Vice President, Corporate Fragrance Research & Development, Product Development and Innovation, ELC, commented,
“Scents have long been associated with emotions and have a powerful connection to wellness. As consumer interest in the functional benefits of fragrance continues to accelerate, we are thrilled to be the first prestige beauty company to partner with Dr. Hummel and leading academic institution the TUD Dresden University of Technology on neuroscience research that will provide us with deeper insights into how fragrance plays a role in evoking nostalgia.”
Several advanced measurement science approaches that assess the neuropathways associated with scent, psychometric and physiological analyses, brain imaging studies, and more will be used to assess the correlation between scent and emotions.
Thomas Hummel, M.D., Prof. Dr. med., Interdisciplinary Center Smell and Taste, Department of Otorhinolaryngology, University Hospital Dresden, said,
“There is a unique opportunity for academia and industry to partner together to explore the power of scent. We are proud to partner with a fragrance powerhouse like The Estée Lauder Companies with a proven commitment to science and the continuous advancement of innovation.”
Current research will build upon existing studies the company has completed on the functional benefits of fragrance.
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The multi-year research collaboration aims to explore the neurological connections between fragrance and emotion.
ELC’s scientists and product developers will leverage findings from this research to inform fragrance product and packaging innovation, consumer experiences, marketing claims, and more.
University Hospital Dresden Professor Thomas Hummel, a world-renowned leader in olfactory science, will help ELC scientists with the collaborative research.
Sumit Bhasin, Senior Vice President, Corporate Fragrance Research & Development, Product Development and Innovation, ELC, commented,
“Scents have long been associated with emotions and have a powerful connection to wellness. As consumer interest in the functional benefits of fragrance continues to accelerate, we are thrilled to be the first prestige beauty company to partner with Dr. Hummel and leading academic institution the TUD Dresden University of Technology on neuroscience research that will provide us with deeper insights into how fragrance plays a role in evoking nostalgia.”
Several advanced measurement science approaches that assess the neuropathways associated with scent, psychometric and physiological analyses, brain imaging studies, and more will be used to assess the correlation between scent and emotions.
Thomas Hummel, M.D., Prof. Dr. med., Interdisciplinary Center Smell and Taste, Department of Otorhinolaryngology, University Hospital Dresden, said,
“There is a unique opportunity for academia and industry to partner together to explore the power of scent. We are proud to partner with a fragrance powerhouse like The Estée Lauder Companies with a proven commitment to science and the continuous advancement of innovation.”
Current research will build upon existing studies the company has completed on the functional benefits of fragrance.
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