09.11.24
RéVive is partnering with Perfect Corp. to harness the power of AI technology in a new way, the company says, to showcase the "before" and "after" results of its products.
The brand is creating compelling photos based on its clinical trial data—using a broad group of model imagery to showcase diversity, in both ages and skin tones.
The photos vividly illustrate the tangible transformative benefits of RéVive Skincare's innovative products. The images will launch on the brand's website this month and on select retail partners' sites.
'Data Visualizations' Create a New Shopping Experience
The pioneering inititaive is an industry-first, RéVive says, and leverages the brand's skincare clinical trial data to generate the inclusive AI imagery—taking beauty marketing to another level."Together with Perfect Corp. we have found an innovative way to marry AI technology and model imagery to make our clinical data more accessible for consumers, visually," says Elana Drell-Szyfer, CEO of RéVive Skincare.
"Shoppers who are looking to invest in our products can now distinctly see the differences that our products have the potential to make on their skin, prior to purchase," she adds.
RéVive says it is a luxury, science-forward skincare brand, and the brand says it chose to partner with Perfect Corp. because it is a leader in beauty tech solutions.
Alice Chang, CEO and founder of Perfect Corp., says, "AI is revolutionizing skincare retail by providing an immersive experience that enhances purchasing confidence by accurately illustrating the efficacy of skincare solutions."
Chang adds, "With AI skin simulation technology, we are paving the way for a more empowered and effective consumer experience in skincare."
