09.13.24
Ulta Beauty launched The Joy Council—a continuation of its Joy Project initiative launched last year. Together with world renowned well-being expert and author, Deepak Chopra M.D., Ulta Beauty will help people find, embrace and experience joy in their everyday lives.
Chopra will serve as Ulta Beauty’s honorary Chief of Joy and will lead a council of joy advocates and experts in various fields of wellness to inspire, uplift, and motivate people through approachable content and community, making joy more accessible to everyone while underscoring its mission to make beauty a force for good for all.
As a pioneer in the world of mental, physical and spiritual well-being, Deepak Chopra M.D., brings a wealth of knowledge and expertise to The Joy Council. With a shared passion and personal mission to foster joy, and over 30 years at the forefront of the meditation and whole health movement, Chopra will share his best practices with consumers through custom content, exclusively for Ulta Beauty.
Michelle Crossan-Matos, chief marketing officer, Ulta Beauty, said,
“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever. The reality is many of us don’t know how or where to find it. At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster and the communities we belong to, and it’s our hope, that through the Joy Project and our newly established Joy Council, we will help people see the joy within and around them, so they can share that joy forward.”
Ulta Beauty is helping people achieve joy by turning the focus to their inner circle. Leveraging the power of its vast community, the retailer introduced chapter two of the Joy Project inviting guests, influencers, associates, and brand partners to join them in creating the world’s longest compliment chain across social media and within its stores.
In this next phase, Ulta Beauty is building upon that momentum by enlisting relatable joy advocates to help guide guests on their journey in the areas that matter most.
In addition to Deepak Chopra M.D., the council includes renowned fitness instructor, health coach, and motivational speaker Ally Love; certified relationship expert, podcast host, and author, Jillian Turecki; and celebrated Olympic champion and mental health advocate, Laurie Hernandez.
Together the council aims to reach millions of people with their unique perspective on joy and the tools and motivation to claim it through routines, passions, and connections.
Joy Council members will create exclusive content, tips, and insights centered around joy to be shared across Ulta Beauty’s owned channels, and ultimately a joy hub on its website, allowing access to the content all in one place.
Content will celebrate the beauty of joy and the various pathways to embrace it, such as 21 Days of Joy Mantras from Deepak Chopra M.D., joyful movement and mindset practices, and tips on finding joy through relationships, self-care, and self-expression, among others.
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Chopra will serve as Ulta Beauty’s honorary Chief of Joy and will lead a council of joy advocates and experts in various fields of wellness to inspire, uplift, and motivate people through approachable content and community, making joy more accessible to everyone while underscoring its mission to make beauty a force for good for all.
As a pioneer in the world of mental, physical and spiritual well-being, Deepak Chopra M.D., brings a wealth of knowledge and expertise to The Joy Council. With a shared passion and personal mission to foster joy, and over 30 years at the forefront of the meditation and whole health movement, Chopra will share his best practices with consumers through custom content, exclusively for Ulta Beauty.
Michelle Crossan-Matos, chief marketing officer, Ulta Beauty, said,
“Like beauty, we believe joy should be for everyone, and people want to feel joy now more than ever. The reality is many of us don’t know how or where to find it. At Ulta Beauty, we know joy is often found in the activities we love, the relationships we foster and the communities we belong to, and it’s our hope, that through the Joy Project and our newly established Joy Council, we will help people see the joy within and around them, so they can share that joy forward.”
The Joy Project
Ulta launched the Joy Project in 2023 after conducting research that revealed a joy deficit plaguing American teens and adults. Joy Project aims to arm its over 55,000 associates with the tools to silence their inner critic and help guests do the same.Ulta Beauty is helping people achieve joy by turning the focus to their inner circle. Leveraging the power of its vast community, the retailer introduced chapter two of the Joy Project inviting guests, influencers, associates, and brand partners to join them in creating the world’s longest compliment chain across social media and within its stores.
In this next phase, Ulta Beauty is building upon that momentum by enlisting relatable joy advocates to help guide guests on their journey in the areas that matter most.
In addition to Deepak Chopra M.D., the council includes renowned fitness instructor, health coach, and motivational speaker Ally Love; certified relationship expert, podcast host, and author, Jillian Turecki; and celebrated Olympic champion and mental health advocate, Laurie Hernandez.
Together the council aims to reach millions of people with their unique perspective on joy and the tools and motivation to claim it through routines, passions, and connections.
Joy Council members will create exclusive content, tips, and insights centered around joy to be shared across Ulta Beauty’s owned channels, and ultimately a joy hub on its website, allowing access to the content all in one place.
Content will celebrate the beauty of joy and the various pathways to embrace it, such as 21 Days of Joy Mantras from Deepak Chopra M.D., joyful movement and mindset practices, and tips on finding joy through relationships, self-care, and self-expression, among others.
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