09.17.24
The CEO behind It's a 10 Haircare, Carolyn Aronson, has launched her newest and first mass-market venture, Cloud. This innovative new haircare brand is set to make luxury haircare more accessible with its Nourishing and Volumizing Collections.
Carolyn Aronson, Founder & CEO of It's a 10 Haircare, said,
"Cloud is more than just a new brand; it's a culmination of my lifelong passion for empowering people to feel confident in their look. After years of listening to the needs of our customers and understanding the challenges they face, I wanted to create a line that delivers the same high-quality, luxurious results we're known for at It's a 10, but at a price point that's accessible to everyone.”
The packaging uses over 90% PCR (post-consumer recycled material), and is both eco-friendly and visually captivating, featuring a sleek, levitating appearance on store shelves that will draw in customers.
The line embraces youthful, fun colors, making it as aesthetically pleasing as it is functional.
The brand emphasizes the use of vegan, gluten-free, paraben-free, SLS, and SLES-free ingredients, ensuring that each product is as kind to the environment as it is to your hair.
Cloud haircare will launch in over 2,500 CVS stores and 1,000 Walmart stores in January 2025.
The 4-piece Nourishing collection will deliver gentle cleansing, conditioning, and styling, fortified with deeply moisturizing formulas while leaving hair silky, smooth, and protected against damage, frizz, and humidity.
Additionally, the 4-piece Volumizing collection is ideal for short or fine hair, offering lift, body, volume, and shine for a glamorous look that lasts all day.
Leveraging the power of social media, CLOUD will depend heavily on digital engagement to connect with its audience. Jeff Aronson will personally lead the brand's marketing strategy, tapping into trends and platforms that resonate with this new generation of beauty enthusiasts.
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Carolyn Aronson, Founder & CEO of It's a 10 Haircare, said,
"Cloud is more than just a new brand; it's a culmination of my lifelong passion for empowering people to feel confident in their look. After years of listening to the needs of our customers and understanding the challenges they face, I wanted to create a line that delivers the same high-quality, luxurious results we're known for at It's a 10, but at a price point that's accessible to everyone.”
The packaging uses over 90% PCR (post-consumer recycled material), and is both eco-friendly and visually captivating, featuring a sleek, levitating appearance on store shelves that will draw in customers.
The line embraces youthful, fun colors, making it as aesthetically pleasing as it is functional.
The brand emphasizes the use of vegan, gluten-free, paraben-free, SLS, and SLES-free ingredients, ensuring that each product is as kind to the environment as it is to your hair.
Cloud haircare will launch in over 2,500 CVS stores and 1,000 Walmart stores in January 2025.
The 4-piece Nourishing collection will deliver gentle cleansing, conditioning, and styling, fortified with deeply moisturizing formulas while leaving hair silky, smooth, and protected against damage, frizz, and humidity.
Additionally, the 4-piece Volumizing collection is ideal for short or fine hair, offering lift, body, volume, and shine for a glamorous look that lasts all day.
Leveraging the power of social media, CLOUD will depend heavily on digital engagement to connect with its audience. Jeff Aronson will personally lead the brand's marketing strategy, tapping into trends and platforms that resonate with this new generation of beauty enthusiasts.
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