10.01.24
Bath & Body Works has entered its newest collaboration with Paramount Consumer Products for the Netflix original series—Emily in Paris.
The limited-edition collection embodies Parisian charm and trend-forward fragrances.
The Bath & Body Works x Emily in Paris collection features more than 50 très chic products designed to captivate fans' senses and transport them directly into the vibrant and stylish world of Emily Cooper.
The collection's design was influenced by fashion and style from the show. The bright color palette, prints, and patterns pay homage to Emily's bold fashion throughout the series, while the illustrated details and black and white accents are distinct to the show.
Maurice Cooper, Chief Customer Officer, Bath & Body Works, said,
"At Bath & Body Works, we believe fragrance has the power to transport, and we've set out to transform consumers' viewing experiences and take their fandom to a whole new level through the power of fragrance. Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in Paris helps us engage fans in a new way as we bring the hit show to life through fragrance."
The collection includes fragrance mists, body washes, body creams, candles, fragrance diffusers, hand soaps, and hand sanitizers.
Paris Amour: a customer-favorite scent, that originally debuted in 2011, is making a limited-time return for this launch. The fragrance icon features notes of French tulips, apple blossoms, and sparkling pink champagne, and the Parisian skyline design celebrates the setting and namesake of the show.
Lavender Luxe: inspired by the iconic lavender fields from season three, it brings a botanical fragrance to the collection with notes of Lavande de Provence, flirtatious jasmine, and vanilla crush. The houndstooth pattern within the design was a pattern prominently seen in the first season.
Macaron Cloud: features notes of macaron delight, Parisian spun sugar, and pink berries and brings to life the essence of a French patisserie, from the aroma to the macaron icons scattered across the packaging.
Betsy Schumacher, Chief Merchandising Officer, Bath & Body Works, said,
"This collaboration is a celebration of Emily in Paris and the characters' bold spirits and impeccable style. We thoughtfully designed every aspect of this collection to capture the essence of what fans love most about Emily in Paris, from Emily's signature lipstick to her vintage camera phone case. We've created an experience that feels true to the show, and with Bath & Body Works' fragrance quality and breadth of choice, ensuring fans and customers alike will be delighted through the power of fragrance."
Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences, Paramount, added,
"We are thrilled to partner on a collection that will help fans of the show experience the magic of Emily in Paris in a unique way. Bath & Body Works has captured the essence of Emily in Paris in a way that feels fresh and fun, and we can't wait for fans to enjoy the collection this holiday season."
This partnership is Bath & Body Works' latest in a series of successful collaborations with popular TV series throughout the year, including Bridgerton and Stranger Things.
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The limited-edition collection embodies Parisian charm and trend-forward fragrances.
The Bath & Body Works x Emily in Paris collection features more than 50 très chic products designed to captivate fans' senses and transport them directly into the vibrant and stylish world of Emily Cooper.
The collection's design was influenced by fashion and style from the show. The bright color palette, prints, and patterns pay homage to Emily's bold fashion throughout the series, while the illustrated details and black and white accents are distinct to the show.
Maurice Cooper, Chief Customer Officer, Bath & Body Works, said,
"At Bath & Body Works, we believe fragrance has the power to transport, and we've set out to transform consumers' viewing experiences and take their fandom to a whole new level through the power of fragrance. Bath & Body Works is at the center of culture and innovation, and our latest collaboration with Emily in Paris helps us engage fans in a new way as we bring the hit show to life through fragrance."
The collection includes fragrance mists, body washes, body creams, candles, fragrance diffusers, hand soaps, and hand sanitizers.
Parisian Scents
Champagne in Paris: a brand-new fragrance created specifically for the partnership, features notes of champagne spritz, elderberry fizz, and lily of the valley. The rose icon on the packaging is a nod to one of Emily's iconic costumes from the series' newest installment, season four.Paris Amour: a customer-favorite scent, that originally debuted in 2011, is making a limited-time return for this launch. The fragrance icon features notes of French tulips, apple blossoms, and sparkling pink champagne, and the Parisian skyline design celebrates the setting and namesake of the show.
Lavender Luxe: inspired by the iconic lavender fields from season three, it brings a botanical fragrance to the collection with notes of Lavande de Provence, flirtatious jasmine, and vanilla crush. The houndstooth pattern within the design was a pattern prominently seen in the first season.
Macaron Cloud: features notes of macaron delight, Parisian spun sugar, and pink berries and brings to life the essence of a French patisserie, from the aroma to the macaron icons scattered across the packaging.
Betsy Schumacher, Chief Merchandising Officer, Bath & Body Works, said,
"This collaboration is a celebration of Emily in Paris and the characters' bold spirits and impeccable style. We thoughtfully designed every aspect of this collection to capture the essence of what fans love most about Emily in Paris, from Emily's signature lipstick to her vintage camera phone case. We've created an experience that feels true to the show, and with Bath & Body Works' fragrance quality and breadth of choice, ensuring fans and customers alike will be delighted through the power of fragrance."
Pam Kaufman, President and CEO of International Markets, Global Consumer Products & Experiences, Paramount, added,
"We are thrilled to partner on a collection that will help fans of the show experience the magic of Emily in Paris in a unique way. Bath & Body Works has captured the essence of Emily in Paris in a way that feels fresh and fun, and we can't wait for fans to enjoy the collection this holiday season."
This partnership is Bath & Body Works' latest in a series of successful collaborations with popular TV series throughout the year, including Bridgerton and Stranger Things.
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