10.01.24
Bliss is launching the limited edition "Passenger Princess Kit" in collaboration with wellness advocate and television personality Teddi Mellencamp.
Mellencamp is known for openly sharing her driving anxiety following a car accident when she first moved to Los Angeles. Bliss says she brings "a genuine and relatable perspective to the 'Passenger Princess' trend." She has also shared her experience with skin cancer, and stresses the importance of sun protection.
If you haven't heard of the trend that has gained a large TikTok following, "Passenger Princess" is about girls who are happy to be passengers instead of drivers—and might consider friends, partners, or family members their personal drivers (lol).
Sara Mitzner, VP of Marketing at AS Beauty, owner of Bliss, comments, "Teddi, who has openly shared her experience with driving anxiety, avoids hitting the road whenever possible, a proud passenger princess."
Mitzner adds, "She's the perfect partner for this initiative, as there are many people like her with driving anxiety—and thousands of others who just prefer being a rider. We curated this skincare kit to be the ultimate travel companion."
The kit is "designed for those who often find themselves in the passenger seat," states Bliss, and it includes the following skincare products to use on-the-go—packed in a mesh travel bag.
This fall, the "Passenger Princess Car," shown above, from Bliss x Alto, will debut in Dallas, Texas.
The blue, Bliss-branded ride will offer passengers a stylish journey along with a complimentary Passenger Princess Kit—exclusive to those picked up by the limited-edition car from October 1st to October 15th.
Mellencamp is known for openly sharing her driving anxiety following a car accident when she first moved to Los Angeles. Bliss says she brings "a genuine and relatable perspective to the 'Passenger Princess' trend." She has also shared her experience with skin cancer, and stresses the importance of sun protection.
If you haven't heard of the trend that has gained a large TikTok following, "Passenger Princess" is about girls who are happy to be passengers instead of drivers—and might consider friends, partners, or family members their personal drivers (lol).
Sara Mitzner, VP of Marketing at AS Beauty, owner of Bliss, comments, "Teddi, who has openly shared her experience with driving anxiety, avoids hitting the road whenever possible, a proud passenger princess."
Mitzner adds, "She's the perfect partner for this initiative, as there are many people like her with driving anxiety—and thousands of others who just prefer being a rider. We curated this skincare kit to be the ultimate travel companion."
The kit is "designed for those who often find themselves in the passenger seat," states Bliss, and it includes the following skincare products to use on-the-go—packed in a mesh travel bag.
- Mini Lemon & Sage Hand Cream
- Fabulips Balm in Sheer Glow
- Block Star Sheer Tinted Daily Sunscreen SPF 30
- Eye Got This Under Eye Mask
This fall, the "Passenger Princess Car," shown above, from Bliss x Alto, will debut in Dallas, Texas.
The blue, Bliss-branded ride will offer passengers a stylish journey along with a complimentary Passenger Princess Kit—exclusive to those picked up by the limited-edition car from October 1st to October 15th.
